Brand Tone

Friendly and Welcoming, Encouraging and Inspiring, Playful and Fun, Accessible and Non-Intimidating, Professional yet Relaxed

Brand Values

• •Creativity for All: Making art accessible to everyone, regardless of skill level.
• •Joyful Experience: Prioritizing the fun, relaxation, and enjoyment of the creative process.
• •Community and Connection: Fostering a friendly environment where people can create and socialize. The name "Paints and Friends" strongly implies this.
• •Guided Learning: Providing professional instruction in a supportive and encouraging manner.
• •Inspiration and Self-Expression: Helping individuals explore their artistic side and create something unique.

Best Practices

• •Always Be Encouraging: Use positive language that uplifts and motivates. Avoid jargon or technical art terms unless clearly explained. Focus on the process and enjoyment rather than just the outcome.
• •Emphasize "No Experience Necessary": Consistently reiterate that workshops are for everyone, regardless of artistic background, to maintain accessibility and reduce intimidation.
• •Keep it Friendly and Conversational: Write as if you're talking to a friend. Use contractions, approachable language, and occasionally, relevant emojis where appropriate (especially on social media).
• •Highlight the "Friends" and Social Aspect: Incorporate language that speaks to the joy of shared experiences, community, and making memories together. The brand name itself is a cue.
• •Focus on the Experience and Emotion: Describe how the activity feels – relaxing, fun, joyful, liberating – rather than just what it is. Connect with the desire for a creative outlet and a pleasant social gathering.

Social Perception

Positive and Engaging Activity, Accessible Art Form, Good for Groups and Events, Professional and High Quality, Innovative and Diverse

Copy Examples

• •Instagram Post (Image: Happy group painting colourful canvases): Uncork your creativity and paint your masterpiece with friends! 🎨🍷 No experience? No problem! Our friendly instructors will guide you step-by-step. Just bring your enthusiasm (and maybe a friend or two!). Book your spot for a colourful escape in Helsinki! #PaintsAndFriends #HelsinkiArt #PaintAndSip #CreativeFun #GirlsNightOutHelsinki
• •Facebook Event Description (for a "Paints and Wine" evening): Ready for an evening of laughter, wine, and wonderful art? Join our Paints and Wine workshop! We provide all the supplies, the guidance, and the good vibes. You just show up, sip your favourite drink, and let your inner artist shine. Perfect for a relaxing after-work activity or a unique weekend treat! ✨ Link in bio to reserve your canvas! #PaintsAndFriendsHelsinki #ArtWorkshop #HelsinkiEvents #CreativeEscape #FunWithFriends
• •Website Homepage Headline & Sub-headline: Headline: Paints and Friends: Your Canvas for Fun in Helsinki! Sub-headline: Discover the joy of painting in our relaxed Kallio studio. Fun, friends, and your very own masterpiece await – no skills required, just good times guaranteed!
• •Email Newsletter Snippet (promoting new workshops): Hello Creative Souls! 👋 Get ready to explore new artistic adventures at Paints and Friends! From the flowing colours of Acrylic Pouring to the delicate charm of Botanical Gouache, we've got fresh workshops designed to spark your imagination. Click here to see what's new and find your next favourite way to unwind and create! Remember, it's all about having fun and making something uniquely yours. [Link to workshop page]
• •Short Ad Copy (for online advertising): Helsinki: Paint, Sip, Socialize! 🖌️🥂 Paints and Friends offers fun art workshops for everyone. Zero experience needed. Book your creative getaway today! #ArtHelsinki #PaintsAndFriends #PaintParty