Brand Tone

Artistic & Creative, Inspired by Nature, Joyful & Uplifting, Accessible & Approachable, Personal & Passionate, Elegant & Refined

Brand Values

• •Creativity & Artistic Expression
• •Accessibility of Art
• •Beauty & Aesthetics
• •Connection with Nature
• •Joy & Well-being
• •Quality
• •Family & Collaboration

Best Practices

• •Embrace Floral & Nature-Inspired Language: Consistently use words and phrases that evoke the beauty of gardens, flowers, and the natural world (e.g., "blossom," "bloom," "petal," "verdant," "sun-kissed," "earthy").
• •Highlight the Artist's Touch: Regularly reference Bridgette Thornton and the hand-painted origin of the designs. This emphasizes authenticity and the "artistic" value. Phrases like "From Bridgette's easel to your home" can be effective.
• •Focus on Joy, Beauty, and Accessibility: Ensure the copy conveys a sense of happiness, elegance, and warmth. Frame products not just as items, but as ways to bring art and joy into everyday life in an approachable way.
• •Maintain Visual-Lyrical Harmony: Since the brand is highly visual, ensure the copy complements the imagery. Use descriptive language that paints a picture, mirroring the artistic style of the products. For instance, if the art is vibrant, use equally vibrant language.
• •Create a "Voice Guide" with Key Terms: Develop a simple document outlining core brand messages, approved descriptive words, "words to avoid" (e.g., anything too technical, cold, or overly mass-produced sounding), and the desired emotional response from the audience (e.g., inspired, comforted, delighted). This will help ensure consistency across all communications.

Social Perception

Positively Perceived for Aesthetics, Seen as Giftable, Associated with Nature and Florals, Artist-Driven Appeal, Product Experience Varies for Scented Items, Growing Recognition

Copy Examples

• •Bring the gentle whisper of a blooming garden into your home. ✨ 'Morning Dew on Petals,' the latest print from Bridgette Thornton, captures that fleeting moment of peace found in nature's artistry. Let these colors spark joy in your everyday. #PaintAndPetals #FloralArt #HomeDecor
• •Where art meets the heart of your home. 🍳🌸 Our new collection of aprons and tea towels, adorned with Bridgette Thornton's signature hand-painted blooms, makes everyday moments a little more beautiful. Making art accessible, one petal at a time. #PaintAndPetalsLiving #ArtfulKitchen #InspiredByNature
• •Unwind and let the delicate fragrance of 'Lakeside Bloom' fill your space. Inspired by the serene beauty of Lake Tahoe and Bridgette Thornton's vibrant art, this candle is a little piece of tranquility. Light it up and let joy blossom. #PaintAndPetalsHome #ArtInspiredScents #FloralEscape
• •From a blank canvas to a vibrant story of petals and light. ✨ Bridgette here, sharing a peek into the messy, magical journey of bringing a new floral piece to life. Each brushstroke is a moment of joy I hope to share with you. What inspires your creativity? #PaintAndPetals #ArtistAtWork #CreativeProcess #InspiredByFlowers
• •At Paint&Petals, we believe art shouldn't just hang on walls—it should weave into the fabric of our lives. Founded by artist Bridgette Thornton and her brother Karl, our passion is to share the uplifting beauty of hand-painted florals, making every day a little more colorful and inspired. From our Lake Tahoe home to yours. #ArtForEveryone #BeautyInBloom