Brand Tone

Heartfelt and Sentimental, focusing on preserving memories and celebrating the bond with pets. Approachable and Supportive, emphasizing customer satisfaction and helpfulness. Quality-Conscious and Stylish, highlighting premium products and modern aesthetics.

Brand Values

• •Emotional Connection
• •Quality and Craftsmanship
• •Customer Satisfaction
• •Lasting Memories
• •Personalization

Best Practices

• •Lead with Emotion, Support with Quality: Always start with the "why"—the emotional connection, the memory, the love. Then, follow up with the "how"—the high-quality materials, the artistic process, and the durability of the products.
• •Use "You" and "Your Pet": Speak directly to the customer. Use language that centers their experience and their unique relationship with their pet (e.g., "Your pet's portrait," "Celebrate your best friend"). This makes the message feel personal and bespoke.
• •Incorporate "Memory" and "Art": Consistently use words like "memory," "moment," "cherish," and "forever" alongside terms like "art," "illustration," "design," and "masterpiece." This reinforces the brand's core value proposition of turning memories into art.
• •Let Customers Tell the Story: Leverage testimonials and user-generated content in marketing copy. Featuring direct quotes or stories from happy customers provides powerful social proof and aligns perfectly with the brand's community-focused, heartfelt tone.
• •Maintain a Clean, Encouraging Tone: The language should always be positive, supportive, and simple. Avoid overly complex jargon. The tone should feel like getting advice from a trusted, artistically-inclined friend who also loves pets. This is especially important in customer service interactions.

Social Perception

Customers perceive PaintPet as trusted and high-quality, delivering beautiful products. Products are seen as gift-worthy for pet lovers. The brand is a source of joy and comfort, providing emotionally satisfying and 'healing' items. It is also perceived as stylish and modern, aligning with contemporary design trends.

Copy Examples

• •That look, that smile, that quirky little habit. Your pet is one-of-a-kind. Let's turn their unique spirit into a timeless piece of art you can cherish forever. Get your custom pet portrait today.
• •Struggling to find the perfect gift? Give them a beautiful memory. Turn their favorite photo of their best friend into a stunning custom illustration. It’s personal, beautiful, and guaranteed to make them smile.
• •Crafted from premium stainless steel and available in titanium gold or sterling silver, our keychains are as durable as they are beautiful. We capture your pet’s essence in a stunning line-art design, so you can carry a piece of your heart with you, wherever you go.
• •Still thinking about it? Don't let that favorite photo stay hidden on your phone. Our artists are ready to create a beautiful, modern portrait that celebrates your pet. Limited commission slots available this month—order now to capture the memory.
• •We are absolutely in love with this photo from @[customer_handle]! Look how perfectly we captured [Pet's Name]'s cheerful personality. It makes our day to see your pets immortalized as art in your homes. Share yours using #paintpetjp for a chance to be featured!