Brand Tone

Warm, friendly, and thoughtful. Approachable and personal, with a touch of Southern charm.

Brand Values

• •Personalization
• •Quality
• •Thoughtfulness
• •Connection
• •Southern Charm

Best Practices

• •Maintain a friendly and approachable tone in all communications.
• •Emphasize the thoughtfulness and personal touch behind each product.
• •Highlight the quality and craftsmanship of the items.
• •Incorporate the 'Southern 'Happy'' concept to promote small acts of kindness.
• •Personalize the customer experience, referencing individual stories where appropriate.

Social Perception

A highly-rated brand known for its cute, high-quality, and personalized gifts, with a reputation for excellent customer service and a personal touch.

Copy Examples

• •"Looking for the perfect gift to brighten someone's day? Our personalized stationery is just the thing!"
• •"Each of our items is crafted with love and attention to detail, ensuring a unique and special gift."
• •"Spread some Southern 'Happy' with a thoughtful gift from Paper and Gifts by Adele."
• •"We're so grateful for your support! Your purchase helps us continue to create beautiful, personalized gifts for you and your loved ones."
• •"Mah Jongg and Monograms! Add a personal touch to your game night with our custom Mah Jongg themed items."