Brand Tone

Emotional, Friendly, and Celebratory.

Brand Values

• •Emotional Connection
• •Customer Happiness
• •Quality and Artistry
• •Community
• •Celebration and Fun

Best Practices

• •Lead with Emotion: Always center the copy around the emotional bond between the owner and their pet. Use words like "love," "cherish," "joy," "memory," and "bond" to connect with the audience's feelings.
• •Celebrate, Don't Just Sell: Frame the product not just as a portrait, but as a celebration of the pet's life and personality. Your copy should feel like it's sharing in the customer's joy and love for their animal.
• •Use a Friendly and Inclusive Tone: Write as if you are talking to a fellow pet lover. Use "you" and "your pet" to make it personal. Incorporate pet-related emojis ( , , ✨) where appropriate to maintain a warm, social-media-friendly voice.
• •Showcase Customer Happiness: Leverage user-generated content and testimonials in your copy. Start posts with "We loved painting..." or share quotes from happy customers. This reinforces trust and builds community.
• •Keep it Simple and Positive: The ordering process is a key feature, so ensure the language describing it is clear, simple, and encouraging. Focus all communication, from ads to customer service replies, on positive outcomes and the happiness the product will bring.

Social Perception

The public and customers perceive Paint My Pooch UK as a trustworthy and high-quality service that delivers a deeply meaningful product. It is seen as more than just a novelty item; it is viewed as a way to create a lasting and emotional tribute to a beloved pet. The brand has successfully built a reputation for excellent customer service and for delivering on its promise of capturing a pet's likeness and spirit in art. The overwhelmingly positive reviews and active social media community are testaments to this strong positive perception.

Copy Examples

• •Your dog isn't just a pet, they're family. ❤️ Turn your favorite photo of them into a stunning work of art that captures their unique spark. Our artists are ready to create a masterpiece you'll cherish forever. Tap to see their style! #PaintMyPooch #DogLovers #PetPortrait
• •That look of pure joy! ✨ We had the honour of painting the gorgeous [Pet's Name] for [Customer's Tag]. There is nothing we love more than seeing your reactions! Who's the furry superstar of your house? Let us know below!
• •A Treat For You (And Your Best Friend!) 💌 Immortalise your furry, feathered, or scaled friend with a portrait that's as unique as they are. For a limited time, enjoy 15% off all custom portraits. Let's make a memory that will hang on your wall and in your heart forever.
• •More Than a Portrait. It’s a Masterpiece of Love. Our passionate artists hand-craft stunning portraits from your favourite pet photos. 100% Satisfaction Guaranteed.
• •Capture your pet's personality in vibrant, modern style! Perfect for the pet who's a true original, this custom portrait adds a splash of contemporary flair to any room. Just upload your photo, and our artists will handle the magic. It's the perfect tribute to your trend-setting companion.