Brand Tone

Passionate, Artistic & Professional, Personal & Empathetic, Appreciative & Engaging, Authentic

Brand Values

• •Artistic Excellence & Quality
• •Love for Dogs
• •Emotional Connection
• •Client Focus & Collaboration
• •Integrity & Passion

Best Practices

• •Always Lead with Passion for Dogs: Whether it's a social media post, product description, or website copy, let the genuine love and admiration for dogs be evident. Use evocative language that resonates with fellow dog lovers.
• •Emphasize the "Contemporary Art" Angle: Consistently use terms like "contemporary," "fine art," "artistic," and "modern" to reinforce the unique style and quality of the portraits, distinguishing them from generic pet pictures.
• •Tell the Story (Artist & Dog): Share snippets about Justine's artistic journey, her inspiration, and, when appropriate, the story or personality of the dogs she paints. This adds depth and a personal touch.
• •Focus on the Emotional Value: Highlight how the portraits capture the dog's spirit, personality, and the unique bond they share with their owners, rather than just physical features.
• •Maintain Professional Warmth: While passionate and personal, ensure the language remains professional, clear, and articulate, reflecting the high quality of the artwork and the artist's expertise. This includes clear communication about the commission process and product details.

Social Perception

Highly Respected Artist, High-Quality, Cherished Artwork, Trustworthy & Professional, Evocative & Soulful

Copy Examples

• •Website Hero Section: "More Than a Portrait. It's the Soul of Your Best Friend, Captured in Contemporary Art. Justine Osborne creates timeless oil paintings and drawings that celebrate the unique spirit of your dog."
• •Instagram Post (showing a new portrait): "Meet [Dog's Name]! It was a joy to bring his playful spirit to life on canvas. Every brushstroke is infused with a love for these incredible companions. Swipe to see the soulful gaze we aimed to capture. ✨ #PaintMyDog #ContemporaryDogArt #DogPortraits #JustineOsborneArt #ArtForDogLovers"
• •Facebook Ad: "Looking for a truly unique way to honor your beloved dog? Commission a contemporary portrait by Justine Osborne. With years of experience and a deep passion for dogs, Justine captures their unique personality in every piece. Learn more about creating a timeless tribute: [Link to website]"
• •Product Description (for a print): "Bring the contemporary elegance of Justine Osborne's dog art into your home. This fine art print, 'The Listener,' beautifully reproduces the sensitivity of the original charcoal sketch, capturing a moment of quiet connection. Printed on archival watercolour paper, each piece is a testament to the love we share for our four-legged family."
• •Email Newsletter Snippet (announcing new commission slots): "The blank canvas awaits... ready to tell your dog's story. Justine Osborne is now opening a limited number of commission slots for bespoke contemporary dog portraits. If you've ever dreamed of immortalizing your furry friend in a unique piece of art, this is your moment. Let's create something beautiful together."