Brand Tone

Friendly and Approachable, Encouraging and Supportive, Fun and Playful, Passionate and Personal, Inspiring

Brand Values

• •Accessibility & Inclusivity
• •Creativity & Self-Expression
• •Quality
• •Joy & Well-being
• •Passion & Authenticity
• •Connection

Best Practices

• •Keep it Positive and Encouraging: Focus on the enjoyment, relaxation, and sense of accomplishment that painting provides. Avoid jargon or intimidating art terms.
• •Embrace a Friendly, Conversational Voice: Use contractions (you're, it's), address the audience directly (you, your), and don't be afraid to use an occasional emoji where appropriate (especially on social media).
• •Highlight Ease and Accessibility: Continuously reassure potential customers that no prior skill is needed. Emphasize the "paint-by-numbers" aspect as a simple, guided process.
• •Connect with Passion: Weave in the founder's passion and the joy of art. Share customer stories and creations to build a community feel.
• •Be Visually Consistent with Tone: Ensure that the visuals (photography, colours, graphics) used alongside the copy also reflect the vibrant, fun, and approachable nature of the brand. The association with Frida Kahlo allows for bold and colourful imagery.

Social Perception

Positive Customer Experiences, Engaging Hobby, Good Quality Product, Inspirational Connection to Frida Kahlo, Growing Brand, Confusion with "Sip and Paint" businesses

Copy Examples

• •Unleash Your Inner Artist (No Experience Needed!). Our gorgeous Paint Like Frida kits make creating your own masterpiece easy, fun, and oh-so-relaxing. Grab a kit, pour your favourite drink, and paint your worries away! #PaintLikeFrida #CreativeEscape #StressFreeArt
• •Ready to add a pop of colour to your world? Our 'Bohemian Blooms' kit is bursting with vibrant hues and a design that’s a joy to paint. Perfect for a relaxing afternoon or a fun catch-up with friends. You’ll be amazed at what you can create! Stress less, paint more.
• •Look at this incredible masterpiece by [Customer Name]! 😍 We're so inspired by your creativity! Ready to discover your new favourite hobby? Our paint-by-numbers kits have everything you need to get started. Tap the link in bio to explore our collections. #PaintLikeFrida #ProudArtist #DIYMasterpiece #MindfulMoments
• •Psst... Your Next Creative Adventure Awaits! ✨ (Body Snippet): Hi [Customer Name], feeling the call to create? Our Paint Like Frida kits are designed for pure joy and relaxation. High-quality, easy-to-follow, and so much fun – it’s the perfect way to unwind and make something beautiful. Find your perfect kit today!
• •Say hello to our newest arrival! 👋 Inspired by [Theme, e.g., Tuscan Sunsets], this beauty is ready to transport you to a world of colour and calm. Perfect for beginners and seasoned painters alike. What will you create? Shop now and let your creativity flow! #PaintLikeFrida #NewKit #ArtTherapy #GiftIdea