Brand Tone

Playful & Fun, Energetic & Vibrant, Social & Inclusive, Casual & Approachable, Slightly Cheeky & Irreverent

Brand Values

• •Creativity & Self-Expression
• •Fun & Entertainment
• •Social Connection
• •Inclusivity
• •Energy & Vibrancy

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining the key characteristics of Paint Juicy's tone (e.g., playful, energetic, inclusive, cheeky), with examples of "do's and don'ts." This ensures anyone writing copy understands the desired voice.
• •Use "Fun" as a Filter: Before publishing any copy, ask: "Does this sound fun? Is it engaging? Does it reflect the energetic vibe of our events?" If not, revise.
• •Embrace Emojis and Colloquialisms (Appropriately): Don't be afraid to use emojis to add personality and use casual, relatable language that resonates with the target audience, especially on social media. However, ensure it still sounds professional where needed (e.g., corporate event proposals).
• •Focus on the Experience, Not Just the Painting: Highlight the social aspect, the fun, the drinks, and the memory-making potential. The painting is the activity, but the experience is the product.
• •Be Audience-Aware Across Platforms: While the core tone remains consistent, slightly adapt the nuances for each platform. For example, TikTok can lean into more humor and trends, while LinkedIn might be slightly more polished (but still friendly and energetic when discussing team events).

Social Perception

Paint Juicy is widely perceived as a highly entertaining and unique social activity. It's seen as a great option for a night out with friends, date nights, celebrations (like birthdays or hen parties), and corporate team-building events. Customers appreciate the relaxed, non-judgmental atmosphere where they can unwind, be creative, and have a laugh. The "paint and sip" concept itself is well-received, combining creativity with social drinking in a guided setting. The staff are frequently praised for their enthusiasm and ability to create a fun environment.

Copy Examples

• •🎨✨ Get ready to GLO-UP! ✨🎨 Our NEW Neon Nights are here to make your creativity shine (literally!). Grab your crew, sip on something juicy, and let's make some electric art! No experience? No problem! Just bring the good vibes. 😉 Link in bio to book your sparkle! #PaintJuicy #NeonNights #PaintAndSip #GirlsNightOut #DateNight #FunArt
• •Drop it like it's hot... art! 🔥 Join us for RNB Fridays at Paint Juicy! We're bringing the smoothest tunes, the coolest vibes, and all the supplies you need to unleash your inner Picasso (or should we say, Picas-SO-fly?). Sip, paint, and sing along to your fave RNB anthems. Book your spot before it's too popular! 👉 [Link to booking]
• •Unleash Your Inner Artist. Sip. Socialise. Create Awesome. (Sub-headline): No talent required, just good times guaranteed! Join a Paint Juicy party near you.
• •POV: You actually had FUN making art. 🤪 Who knew painting could be this juicy? Tag a mate who needs this vibe! #PaintJuicy #PaintAndSip #ArtTok #FunThingsToDo #CreativeEnergy #GoodVibesOnly
• •Psst... Your Inner Artist is Calling (and it's thirsty!) 🎨🍹