Brand Tone

whimsical, gentle, and encouraging

Brand Values

• •Appreciation of Nature
• •Artistic Craftsmanship
• •Joy in the Everyday
• •Authenticity and Charm
• •Community Connection

Best Practices

• •Lead with "Gentle" Language: Use soft, encouraging, and positive words. Avoid overly aggressive sales language. Phrases like "a little something," "we hope you enjoy," and "inspired by" align well with the brand.
• •Tell the Story: Briefly share the inspiration behind a design or product. Whether it was a walk in the woods or a cozy day in the studio, this narrative deepens the customer's connection to the art.
• •Emphasize the "Handmade" Feel: Always remind customers that the designs originate from Lauren's original watercolor paintings. This highlights the unique, artistic value of the products.
• •Speak Directly from the Artist: Write in the first person ("I," "My") whenever possible, especially on social media. This maintains the authentic, personal connection that is a key strength of the brand.
• •Focus on the Feeling: The copy should evoke feelings of coziness, charm, and simple joys. Connect the products to experiences, like sipping tea from a cute mug or decorating a planner with whimsical stickers.

Social Perception

Painted Peony is perceived by the public as a high-quality, artist-led brand that offers beautiful and charming products. Customers express high satisfaction, often highlighting the quality and the aesthetic appeal of the items. The brand is seen as personal and trustworthy, with the artist, Lauren, being a central and positive figure. A local blog feature praises both the artwork and the artist herself, reinforcing the image of a joyful and creative brand deeply connected to its community.

Copy Examples

• •Freshly picked for your journal! 🌿 Our new wildflower sticker sheet is here to bring a little bit of the meadow to your everyday. Each design started as a watercolor painting, inspired by a sunny afternoon walk. Hope they bring a little magic to your pages!
• •There's nothing better than a warm drink on a quiet morning. Our 'Take it Easy' Cat Mug features a charming, hand-painted illustration to remind you to pause and enjoy the little moments. Made from durable ceramic, it's the perfect companion for your favorite tea, coffee, or hot cocoa. Let this little friend add a touch of cozy charm to your daily routine.
• •Watch this little fox friend come to life! ✨ There's something so peaceful about watching the watercolor do its thing. What animal should I paint next? #watercolor #artprocess #cozyart #painting
• •A little something to brighten your week is here! 💌
• •Art for everyday life. Discover charming, nature-inspired goods to help you slow down and enjoy the little things.