Brand Tone

personal, heartfelt, and community-centric

Brand Values

• •Local Pride
• •Artistic Authenticity
• •Community Connection
• •Personal Storytelling

Best Practices

• •Always Write in the First Person
• •Lean into the "Local" Angle
• •Share the Story
• •Show the Process
• •Engage Authentically

Social Perception

Very positive within its target community; perceived as a respected, genuine, one-person passion project rooted in art and local heritage, offering unique locally-themed products.

Copy Examples

• •There's so much history in the heart of Altoona, and I'm so excited to share my latest piece of wearable art with you! Introducing the new 'Historic Mishler Theatre' tee. Every time I walk past this beautiful landmark, I feel inspired. Now you can carry a piece of that history with you. Available online now—thank you for supporting a local artist! #CentralPA #AltoonaPA #ShopLocal
• •(Image of the event flyer) 'Can't wait to see you all this weekend at the Tyrone Food Truck & Vendor Festival! I'll have all your favorite local history tees and some new sticker designs. Come say hi, support local, and grab some great food! ☀️'
• •It all started with a love for art and a mischievous pup named Snickers. Today, Painted Paw Designs by Nicole is my way of sharing my two passions: creating art and celebrating the rich history of my Central Pennsylvania home. Each design is a story, a memory, a landmark. Thank you for being a part of the journey.
• •✨ New Designs + A Note from Nicole at Painted Paw
• •Wear Your Hometown Story. Hand-designed art celebrating Central Pennsylvania's history.