Brand Tone

Authentic and Passionate; Welcoming and Familial; Knowledgeable and Service-Oriented; Aspirational and Empowering

Brand Values

• •Family and Community
• •Authenticity and Tradition
• •Quality and Craftsmanship
• •Customer Satisfaction
• •Resilience and Growth

Best Practices

• •Speak the "Family" Language
• •Tell the Story of Authenticity
• •Balance Fashion with Function
• •Use "You-Centric" Language
• •Engage with the Western Lifestyle

Social Perception

Customers perceive the brand as a trusted retailer for high-quality Western wear, providing an exceptional in-store and online experience. It is seen as a pillar of the community and an aspirational destination for authentic Western style.

Copy Examples

• •Instagram Post (Product Focus - Boots): (Image: A detailed shot of intricately stitched Anderson Bean boots) Caption: Built on tradition, made for today. Every stitch in these Anderson Bean boots tells a story of quality and authentic Western craftsmanship. They aren't just boots; they're a piece of heritage you can wear. Ready to find the pair that speaks to you? Tap to shop or visit us in-store for a perfect fit. #PaintedCowgirl #WesternStyle #AndersonBean #CowboyBoots #QualityCraftsmanship
• •Facebook Ad (Family Focus): (Image: A collage showing a man in a Western shirt, a woman in a stylish dress, and a child in cowboy boots) Headline: Outfits for the Whole Herd. Body: From Saturday night rodeos to Sunday morning chores, Painted Cowgirl has the entire family covered. We handpick durable, comfortable, and authentic Western wear so you can spend less time shopping and more time making memories. Shop looks for your husband, wife, and little ones all in one place. #FamilyFirst #WesternWear #ShopSmall
• •Website Banner (Value Focus): (Image: A woman on a horse, silhouetted against a sunset) Text: More Than a Style. It's a Spirit. We believe Western wear is an expression of your true self. It's the grit, the grace, and the freedom of the open range. Find the piece that lets your inner cowgirl shine. #TrueWesternStyle #InnerCowgirl
• •Email Newsletter (Community/Event Tie-In): Subject: Gearing Up for the Finals? We've Got You. Body: The arena is calling, and we're here to make sure you show up in style. Whether you're competing or cheering from the stands, our latest arrivals are rodeo-ready. Shop our handpicked collection of show-stopping shirts, durable denim, and championship-worthy hats. Plus, enjoy free shipping on orders over $150 so you can get everything you need delivered right to your door. Good luck to all the competitors! #RodeoReady #PaintedCowgirlFamily
• •TikTok Video Script (Engaging/Behind-the-Scenes): (Video: Quick cuts of unboxing new boots, steaming a new hat, and a staff member smiling and waving from the store entrance) On-screen text: "That feeling when the new arrivals hit the floor." "So many boots, so little time." "Come say hi!" Audio: Upbeat, trending country song. Caption: New arrivals just landed at Painted Cowgirl! 🤠 Which are you trying on first—the boots or the hats? Let us know in the comments! #NewArrivals #WesternFashion #CowgirlStyle #BehindTheScenes #ShopTour