Brand Tone

Encouraging & Accessible, Therapeutic & Mindful, Community-Oriented & Celebratory, Inspirational

Brand Values

• •Creativity for All
• •Well-being and Relaxation
• •Quality and Satisfaction
• •Community
• •Personalization

Best Practices

• •Lead with the Benefit: Always start with the "why." Focus on the feelings of relaxation, accomplishment, and joy rather than just the features of the kit. The core selling point is the therapeutic experience.
• •Use Encouraging and Inclusive Language: Employ words like "your," "create," "discover," and "unleash." Avoid jargon and ensure the language is simple and welcoming to a beginner's mindset.
• •Incorporate User-Generated Content (UGC): Actively feature customer testimonials and photos in your copy. This provides social proof and reinforces the community value, making the brand more relatable and trustworthy.
• •Highlight the "All-in-One" Aspect: Consistently remind customers that the kits are complete and contain everything they need to start immediately. This lowers the barrier to entry and removes any potential intimidation.
• •Maintain a Calm and Positive Tone: The copy should mirror the experience the product promises. Use a serene, positive, and slightly inspirational tone across all channels to build a cohesive and trustworthy brand identity.

Social Perception

A Relaxing Hobby, High-Quality Product, Sense of Accomplishment, Accessible Art Form

Copy Examples

• •Headline: Feeling Stressed? Unwind with a Brushstroke. Body: Rediscover your calm. Our paint-by-numbers kits are more than just a hobby; they're your ticket to a mindful escape. Everything you need is in the box. Your masterpiece is just waiting for you to bring it to life. Call to Action: Find Your Calm. Shop Now.
• •Headline: Your Memories, Now a Masterpiece. Body: Turn your favorite photo into a timeless work of art. Our custom paint-by-numbers kits make the most personal gift for a loved one, or a beautiful way to immortalize a cherished moment. Upload your photo, and we'll handle the rest. Call to Action: Create Your Custom Kit.
• •Headline: No Experience? No Problem. Body: You don't need to be an artist to create art. We guide you every step of the way with our easy-to-follow, high-quality kits. Experience the joy of watching a beautiful image emerge from your canvas. Call to Action: Browse Our Designs.
• •Headline: Look what Maria created! ✨ Body: We are in awe of this stunning landscape painted by one of our amazing community members. This is what it's all about: creativity, relaxation, and a beautiful piece to hang on your wall. Want to be featured? Tag us in your creations! #paintbynumbersdk Call to Action: Share Your Art!
• •Headline: The Perfect Weekend Project Is Here. Body: Clear your mind and create something beautiful. Our kits include a premium canvas, vibrant acrylic paints, and high-quality brushes. It's the perfect way to spend a quiet afternoon and feel a true sense of accomplishment. Call to Action: Add to Cart.