Brand Tone

Empathetic, Caring, Trustworthy, Informative, Positive, and Empowering, focusing on understanding customer discomfort and enabling a return to activity.

Brand Values

• •Efficacy
• •Quality & Safety
• •Customer-Centricity
• •Clarity

Best Practices

• •Focus on the "After" State: Always frame the copy around the benefit and the positive outcome. Don't just sell a rub; sell a life with less pain, more movement, and more freedom.
• •Use Empathetic Language: Start with phrases that show you understand the customer's problem. "Achy joints slowing you down?" or "Tired of nagging muscle pain?" This builds an immediate connection.
• •Be Specific and Informative: Clearly state what the product does and what's in it. Instead of just saying "works fast," say "Feel relief in minutes." Mentioning key active ingredients builds credibility.
• •Maintain a Consistent Voice Across Platforms: Your tone on social media should be more conversational but still align with the trustworthy and caring persona on your website and product packaging.
• •Create a "Do's and Don'ts" List: Establish clear guidelines. For example: Do use empowering words like "soothe," "relieve," "restore." Don't make definitive medical claims like "cures" or "heals." This ensures all copy is both on-brand and compliant.

Social Perception

Perceived as a reliable, effective, and trustworthy solution for targeted pain relief that is both safe and accessible. It should feel modern, approachable, and empower users to live more comfortably and fully.

Copy Examples

• •Don't Just Mask Pain. Relieve It. Fast-acting, deep-penetrating relief that lets you get back to what matters.
• •Sore muscles shouldn't sideline you. Our Pain Relief Rub is crafted with [Key Ingredient 1] and [Key Ingredient 2] to soothe discomfort and help you recover faster. Feel the relief, and get back in the game. #PainRelief #MuscleRecovery #SelfCare
• •When joint and muscle aches hold you back, you need a solution you can trust. Our Pain Relief Rub offers powerful, targeted relief right where you need it. The non-greasy formula absorbs quickly, delivering a soothing sensation that eases discomfort from arthritis, backaches, and strains. Made with a blend of [Ingredient details], it's designed for effective relief without the overpowering scent.
• •Your Answer to a Pain-Free Morning is Here.
• •Life's best moments are pain-free. For the moments in between, there's Pain Relief Rub. Fast relief for sore muscles, so you can keep living them.