Brand Tone

aspirational, accessible, and customer-focused

Brand Values

• •Quality and Value
• •Customer Happiness and Satisfaction
• •Creativity and Personalization
• •Accessibility
• •Innovation

Best Practices

• •Focus on Emotion and Memories: Consistently use language that evokes feelings of nostalgia, happiness, and the joy of personal expression (e.g., "cherished moments," "golden memories," "tells a story").
• •Emphasize Accessibility and Affordability: Reiterate the idea that beautiful home decor is within reach for everyone, using terms like "remarkable prices," "affordable," and "easy."
• •Inspire Creativity: Encourage customers to see their homes as a canvas for self-expression and highlight the creative possibilities your products offer.
• •Maintain a Positive and Encouraging Voice: Use uplifting and optimistic language. Even when addressing practical aspects like product features, frame them in a way that highlights the positive impact on the customer's life or home.
• •Be Clear and Customer-Centric: While being aspirational, ensure the copy is easy to understand and clearly communicates the product benefits and value proposition from the customer's perspective (e.g., "beautify your empty walls," "complement creativity in your lifestyles").

Social Perception

Generally positive, with appreciation for product variety, reasonable prices, and customization. Some concerns exist regarding delivery issues and originality of designs. Maintaining transparency and addressing customer concerns promptly is crucial.

Copy Examples

• •Headline: "Your Memories, Beautifully Framed. Discover Artstreet.in." *Body:* "Don't let your cherished moments fade away on a hard drive. At Artstreet.in, we help you bring your golden memories back to life with our stunning collection of photo frames and art prints. Affordable, stylish, and delivered to your door."
• •Headline: "Unlock Your Home's Inner Artist. It's Easier Than You Think with Artstreet.in." *Body:* "Transform your living space from bland to brilliant! Artstreet.in offers a vibrant selection of wall decor, from modern prints to personalized pieces, all designed to inspire and refresh your home. Quality you can see, prices you’ll love."
• •Headline: "The Perfect Gift is Personal. Create it with Artstreet.in." *Body:* "Searching for a gift that truly speaks from the heart? Explore our customizable photo frames and unique art pieces at Artstreet.in. Give a gift that tells a story and brightens their everyday."
• •Headline: "Don't Just Decorate, Inspire. Artstreet.in - Your Walls, Your Story." *Body:* "Your home is a canvas. Let Artstreet.in provide the inspiration with our curated collection of art prints and decor. Find pieces that make you relax, think, and feel truly at home."
• •Headline: "Quality Decor Doesn't Have to Break the Bank. Experience Artstreet.in." *Body:* "At Artstreet.in, we believe beautiful home decor should be accessible to everyone. Discover our wide range of high-quality photo frames, canvas art, and decorative items at prices that make styling your space a joy, not a burden."