Brand Tone

empathetic, conversational, and reassuring

Brand Values

• •pet welfare
• •customer-centricity
• •innovation
• •integrity

Best Practices

• •Lead with Empathy, Not Fear: Frame insurance as a positive act of love and care, not just a defense against worst-case scenarios. Use phrases like "for their health and happiness" instead of "for costly accidents."
• •Speak Like a Pet Parent, Not an Insurer: Use conversational, relatable language. Swap complex terms for simple ones (e.g., use "vet bill cover" instead of "indemnity"). The brand's persona is a fellow animal lover.
• •Highlight the Human-Pet Bond: Center the narrative on the emotional benefits pets provide. Campaigns that tie pet health to the owner's happiness ("Insure your happiness") are core to the brand's strategy.
• •Be Transparent and Reassuring: Clearly state benefits like the high claim-paid percentage and direct-to-vet payment options. This builds trust and directly addresses a major customer pain point in the insurance industry.
• •Keep it Positive and Lighthearted: Incorporate fun and humor where appropriate. The brand shows pets in everyday, joyful, and sometimes silly situations, which makes the content more engaging and shareable.

Social Perception

Largely positive, praised for its easy-to-use platform, affordable premiums, and quick claims processing. Customers appreciate the comprehensive coverage and excellent customer service. While some criticisms exist regarding service inconsistencies and payout delays, the majority of public reviews remain positive, supported by industry awards.

Copy Examples

• •They look after your well-being, every single day. Let us help you look after theirs. With 97% of claims paid, ManyPets insurance is here for the snoozes, the zooms, and everything in between. Get peace of mind in minutes. #InsureYourHappiness
• •Pet insurance that's easy to understand and even easier to use. No jargon, no fuss. Just simple, honest cover for your best friend. See your price in 60 seconds.
• •When they're not feeling their best, the last thing you want to worry about is the cost. ManyPets offers award-winning cover that can include dental and even pre-existing conditions. Plus, get unlimited 24/7 access to video vet advice. Because they're not just a pet, they're family.
• •ManyPets Insurance | Cover Pre-Existing Conditions - Finally, a pet insurance that understands. Switch to ManyPets and get cover for past conditions after 18 months symptom-free. Award-winning service. Get your quote today.
• •10 Times Our Pets Were the Unofficial Therapists We Never Knew We Needed. They're there for us through thick and thin. Let's make sure we're there for them, too. Learn more about how we protect these precious moments. #LoveManyPets