Brand Tone

elegant, sophisticated, luxurious, and aspirational

Brand Values

• •Quality & Craftsmanship
• •Timeless Design & Elegance
• •Sustainability & Ethical Practices
• •Love for Pets as an Extension of Lifestyle
• •Exclusivity & Luxury

Best Practices

• •Emphasize Quality and Craftsmanship: Consistently use descriptive language that highlights the superior materials, meticulous detailing, and handcrafted nature of the products. Words like "artisanal," "meticulously crafted," "heirloom-quality," and "premium materials" reinforce this.
• •Maintain an Elegant and Sophisticated Voice: Avoid overly casual slang, overly playful language, or excessive exclamation points. Opt for a more formal, yet warm and appreciative tone. Focus on aspirational and refined language.
• •Highlight Timelessness Over Trends: Position products as enduring investments rather than fleeting fashion statements. Use phrases like "timeless design," "classic elegance," and "built to last."
• •Subtly Weave in Sustainability: When mentioning materials or processes, subtly integrate the sustainable aspects without being overly preachy. For example, "crafted from responsibly sourced, vegetable-tanned leather."
• •Focus on the Human-Animal Bond and Shared Lifestyle: Frame the products as enhancing the shared experiences and lifestyle of the owner and their pet. Speak to the desire to provide the best for a beloved companion, reflecting the owner's own taste and values.

Social Perception

Customers generally perceive Pagerie as a high-end, luxury brand offering beautiful, well-made products that make their pets look stylish. The quality of materials and craftsmanship is frequently praised. Many appreciate the unique and sophisticated designs.

Copy Examples

• •Elevate your companion's presence. Discover the exquisite craftsmanship of the [Product Name], where timeless design meets enduring quality. For walks that become statements.
• •More than an accessory, it's an heirloom. Pagerie [Product Name] is meticulously handcrafted from the finest sustainable leather, destined to accompany you and your cherished friend on countless journeys.
• •For the discerning eye and the devoted heart. The [Product Name] collection embodies quiet luxury, reflecting the unspoken bond between you and your loyal companion. Experience Pagerie.
• •Crafted with intention, designed for life. The Pagerie [Product Name] offers unparalleled comfort and sophisticated style, ensuring your pet moves with grace and confidence.
• •Join a world where luxury embraces loyalty. The [Product Name], a testament to artisanal skill and sustainable practices. Because the finest companions deserve the finest adornments.