Brand Tone

Aspirational, Sophisticated, Confident, Assertive, Modern, Minimalist, Direct, Product-Focused

Brand Values

• •Style & Elegance
• •Individuality & Self-Expression
• •Quality & Precision
• •Modernity & Timelessness
• •Simplicity (Less is More)

Best Practices

• •Maintain a consistent tone across all platforms, reflecting aspiration, confidence, and minimalism.
• •Emphasize product features while aligning them with values like style, elegance, and individuality.
• •Use concise and impactful language that aligns with the 'less is more' philosophy.
• •Incorporate aspirational language to elevate the brand beyond just selling products.
• •Highlight secure purchase and shipping information to build trust.

Social Perception

Vanguard Style aims to be perceived as a brand that embodies elegance, sophistication, and modern minimalism. It targets individuals who value personal style and see accessories as a form of self-expression, conveying confidence and refined taste.

Copy Examples

• •Less is more, always on time.
• •Precision, elegance, and attitude at the right time.
• •It's not just a brand, it's an expression of who you are.
• •Elevate your style with our minimalist watches. Classic design, modern attitude.
• •Secure purchase with full guarantee and free shipping throughout Brazil.