Brand Tone

Sophisticated, Artistic, and Aspirational

Brand Values

• •Uniqueness & Individuality
• •Craftsmanship & Quality
• •Elegance
• •Inspiration from Nature/Culture
• •Passion & Dedication

Best Practices

• •Develop a Brand Voice Style Guide: Document key characteristics of the Tielo voice: sophisticated vocabulary (but accessible), evocative and descriptive language, emphasis on craftsmanship, uniqueness, and Mediterranean inspiration. Include "do's and don'ts" for terminology and phrasing.
• •Focus on Storytelling: Connect products to the inspiration behind them – the Mediterranean, artistry, handcrafted passion. This reinforces values and creates an emotional connection beyond just the physical product.
• •Maintain Visual and Textual Harmony: Ensure the copy on social media, the website, and ads complements the elegant and artisanal aesthetic of the product photography and brand visuals.
• •Train All Communicators: Whether it's social media managers, customer service agents, or marketing copywriters, ensure everyone understands and can consistently apply the Tielo brand voice in all external communications.
• •Review and Refine: Regularly review all public-facing copy to ensure it aligns with the defined tone and values. Solicit feedback and be open to evolving the voice as the brand grows, without losing its core essence.

Social Perception

The brand aims to cultivate is one of high-quality, unique, handmade accessories.

Copy Examples

• •Instagram Post (Image: Close-up of a unique Tielo bracelet on a model's wrist, perhaps with a subtle Mediterranean-inspired backdrop): Where artistry meets adornment. Each Tielo piece is a whisper of Mediterranean elegance, handcrafted to tell your unique story. Discover the touch of handcrafted distinction. ✨ #USETIELO #HandmadeJewelry #MediterraneanStyle #ArtisanAccessories #ElegantUniqueness
• •Facebook Ad (Carousel format showcasing 3-4 different necklaces): Headline: Sculpted by Hand, Inspired by the Sea. Body: Elevate your everyday with Tielo's unique accessories. From the delicate shimmer of our Amalfi bracelet to the serene grace of the Onyx Buddhist necklace, find the piece that speaks to your soul. Crafted with passion, designed for you. Shop the collection now and enjoy complimentary shipping on orders over X. Button: Discover More
• •Website Banner (Homepage, below main navigation): TIELO: Handcrafted Elegance. Unique Accessories. Mediterranean Soul.
• •Email Subject Line (for a new collection launch): New Arrivals: Unveil Your Essence with Tielo's Latest Designs. Email Body Snippet: Dear [Customer Name], Journey with us to the sun-drenched coasts of inspiration. Our new collection has arrived, each piece meticulously handcrafted to capture the singular spirit of Tielo. Explore accessories that are more than just adornment—they are an extension of you...
• •Product Description Snippet (for "Pulseira Amalfi"): Evoke the timeless charm of the Italian coast with our Amalfi Bracelet. Each bead is carefully selected, each strand artfully woven by hand, reflecting the vibrant hues and serene elegance of its namesake. A Tielo original, designed to bring a touch of Mediterranean magic to your personal style.