Brand Tone

Sophisticated, chic, modern, and empowering.

Brand Values

• •Style & Aesthetics
• •Modern Femininity
• •Empowerment
• •Sophistication
• •Individuality

Best Practices

• •Maintain a consistent emphasis on style and aesthetics in all communications.
• •Highlight the brand's ability to offer sophisticated styles for modern women.
• •Use language that reinforces the idea of 'owning your story' through fashion.
• •Incorporate visual elements that reflect current fashion trends and a chic appeal.
• •Focus on building trust by developing a comprehensive 'About Us' page to communicate brand culture and values.

Social Perception

A brand that empowers women through sophisticated and chic fashion, enabling them to express their individuality and own their story.

Copy Examples

• •Elevate your everyday with our latest collection, designed for the woman who commands attention.
• •Discover the perfect blend of timeless elegance and contemporary style. Own your story with Use Olivetti.
• •Curated for the modern woman: pieces that celebrate your unique style and empower you to express yourself.
• •Step into a world of sophisticated fashion. Use Olivetti: where style meets empowerment.
• •Embrace your individuality with our exclusive designs. Because you deserve fashion that reflects your strength and grace.