Brand Tone

Informative, Direct, Accessible, Customer-Oriented, Promotional (on TikTok), Modern, and Practical

Brand Values

• •Quality and Variety
• •Competitive Pricing
• •Customer Satisfaction
• •Trustworthiness
• •Accessibility and Responsiveness
• •Modernity/Innovation

Best Practices

• •Ensure that the tone across all customer interactions (website copy, FAQs, social media responses, email support) is approachable, helpful, and reflects the 'super acessível' value.
• •Maintain a consistent level of detail in product descriptions to cater to informative needs.
• •Adapt the tone to the platform (e.g., playful on TikTok, direct in FAQs).
• •Actively collect customer feedback on clarity and perception to refine the tone.
• •Emphasize practical benefits and modern solutions offered by products.

Social Perception

Reliable, customer-focused, modern, and trustworthy.

Copy Examples

• •Practical, eco-friendly, and built for convenience.
• •Easy setup, endless fun for the whole family.
• •At Tareko Teko, your satisfaction is our priority.
• •We're 'super accessible'!
• •We're committed to a transparent and reliable shopping experience.