Brand Tone

Emotional & Connecting, Empowering & Confident, Elegant & Sophisticated, Accessible & Trustworthy

Brand Values

• •Customer-centricity
• •Equality and Respect
• •Simplicity and Transparency
• •Constant Innovation
• •Integrity, Honesty, and Dedication
• •Quality and Fair Price
• •Inspiring Connections & Storytelling

Best Practices

• •Prioritize Emotional Connection: Consistently use language that evokes feelings and resonates with the values of inspiring connections, celebrating moments, and building self-esteem, as outlined in the brand's mission.
• •Weave in Core Values Naturally: Subtly integrate keywords and concepts related to transparency, integrity, quality, fair price, and customer understanding into product descriptions, social media interactions, and customer service communications, rather than just stating them in an 'About Us' page.
• •Showcase the Jewelry's Story: Emphasize the narrative behind each piece, highlighting its design inspiration, the materials used, and the emotions it's meant to evoke. For example, describe how a specific moissanite reflects light or how a particular design embodies love and connection.
• •Use Empowering Language: Focus on how the jewelry makes the wearer feel—confident, unique, powerful—rather than just listing its features. Connect the jewelry to the wearer's personal story and aspirations.
• •Maintain Transparency: Be upfront about pricing, materials, and company practices. Clearly communicate the value proposition of fair pricing and high quality.

Social Perception

The brand aims to be perceived as a provider of beautiful, high-quality jewelry that offers emotional value and empowers women. They want to be seen as trustworthy, offering fair prices and a good online shopping experience. The international presence in Brazil, Argentina, and Spain suggests an ambition to be recognized across these markets.

Copy Examples

• •At Piemont Joias, we believe in transparent pricing and exceptional quality, bringing you accessible luxury that makes you feel truly special.
• •Discover jewelry designed to inspire real, emotional, and lasting connections. Each piece tells a story, celebrating your special moments.
• •Feel unique and powerful with our exquisite collection, crafted to provide self-esteem and confidence to every woman.
• •Experience elegance and sophistication with our refined jewelry, reflecting your impeccable taste and style.
• •Enjoy a comfortable, secure, and accessible online shopping experience, with quality and fair pricing at your fingertips.