Brand Tone

Reassuring, Trustworthy, and Helpful

Brand Values

• •Quality & Design
• •Customer Satisfaction & Trust
• •Helpful Resource
• •Security
• •Reliability

Best Practices

• •Prioritize clarity and conciseness in how-to content.
• •Showcase product quality through high-resolution visuals.
• •Maintain a reassuring and trustworthy tone in all customer communications.
• •Engage with customer feedback and address concerns promptly.
• •Highlight the endorsements from renowned architects and positive reviews.

Social Perception

Trustworthy and Reliable Lighting Solutions Provider

Copy Examples

• •Our payment platform is secure, ensuring your peace of mind.
• •Recommended by renowned architects for quality and design.
• •See how our three-color chandelier works in this short video.
• •Install your Nordic Home Sconce with our easy-to-follow guide.
• •We value customer satisfaction, addressing concerns promptly to ensure the best experience.