Brand Tone

Helpful, Reassuring, Value-Oriented, Trustworthy

Brand Values

• •Customer Satisfaction
• •Trust and Security
• •Convenience
• •Accessibility/Affordability

Best Practices

• •Clearly document the brand's tone (Practical, Trustworthy, Value-Driven, Reassuring), personality traits (helpful, efficient, clear), and key messaging points (free shipping, satisfaction guarantee, professional support).
• •Emphasize Trust and Support: Consistently integrate messages of security, reliable customer service, and satisfaction guarantees in relevant touchpoints (product pages, checkout, FAQs).
• •Develop a Brand Voice Guide.
• •Focus on highlighting key benefits such as free shipping and installment payment options.
• •Ensure all communication reflects customer-centric approach.

Social Perception

Positive perception of a reliable, customer-focused e-commerce store.

Copy Examples

• •Compra Segura
• •Envio acompanhado com código de rastreio
• •Suporte Profissional
• •Satisfação ou Reembolso
• •FRETE GRÁTIS