Brand Tone

Value-Oriented, Accessible & Friendly, Trustworthy & Secure, Quality-Conscious (Intended). Unreliable, Unresponsive, Potentially Deceptive (Perceived by some customers).

Brand Values

• •Customer Satisfaction
• •Fair Pricing & Quality
• •Security & Respect
• •Innovation/Novelty
• •Customer Experience

Best Practices

• •Address the Elephant in the Room (Transparency and Action): Before any copywriting can be effective, Lojas Scapela *must* address and resolve the severe customer service and fulfillment issues. Future communication should acknowledge past failings (if widespread) and clearly state the corrective actions taken. Honesty, even if difficult, is the first step to rebuilding trust.
• •Be Genuinely Customer-Centric: Shift from purely promotional messaging to one that actively engages with customer queries and feedback, both positive and negative, in a timely and helpful manner. The stated value of "security and respect" needs to be demonstrated in every interaction.
• •Ensure Consistency Across Channels: The tone used on the website (promising quality and security) must align with the responsiveness and problem-resolution actions in social media comments and direct customer service. Contradictions erode trust quickly.
• •Back Claims with Proof (Walk the Talk): If claiming "quality products", showcase customer testimonials (once positive ones can be authentically gathered), detailed product information, or certifications if applicable. For "secure shopping", ensure all processes are indeed robust and transparent. If "fast delivery" is promised, meet those expectations.
• •Use Language that Reflects Stated Values: If "fair price" is a value, be transparent about pricing and promotions. If "customer satisfaction" is key, copywriting should be less about just selling and more about ensuring a good experience, offering solutions, and showing appreciation. The tone should be consistently respectful, even when addressing complaints.

Social Perception

Split and trending negative. Attempts to project an image of a reliable store offering good value, but recent Instagram comments paint a picture of a brand struggling with or failing at order fulfillment and customer communication. Accusations of being a "scam" and multiple reports of paid items not being delivered are severely damaging.

Copy Examples

• •Your home, refreshed! ✨ Discover our latest collection of unique decor and enjoy [Number] day delivery, tracked right to your door. At Lojas Scapela, your satisfaction is our priority. Shop with confidence!
• •Transform your everyday with Lojas Scapela. We bring you high-quality products at prices that make sense. From sparkling kitchens to cozy living rooms – find incredible items without breaking the bank. Plus, always free shipping!
• •Questions about your order? Our dedicated support team is here for you! 😊 At Lojas Scapela, we value your trust. Contact us via WhatsApp or email – we're committed to a smooth and secure shopping experience.
• •Brighten up your space! 💡 Get our best-selling Minimalist LED Pendant Lamp now with an exclusive [Percentage]% off for 48 hours only! Quality, style, and an unbeatable offer – only at Lojas Scapela. Shop now!
• •From Pernambuco to all of Brazil! 🇧🇷 Lojas Scapela is proud to bring you amazing products with FREE shipping nationwide. Discover incredible finds and enjoy the convenience of shopping from home. Quality and care, delivered to you.