Brand Tone

Elegant & Sophisticated, Quality-Conscious, Personalized & Humanized, Exclusive & Unique, Accessible Luxury

Brand Values

• •Quality
• •Exclusivity/Originality
• •Customer Experience
• •Transparency, Ethics, and Trust
• •Elegance & Sophistication
• •Making Moments Memorable

Best Practices

• •Develop a Brand Voice Style Guide: Document key brand vocabulary (e.g., "elegance," "sophistication," "premium," "exclusive"), preferred sentence structure, level of formality, and a "do's and don'ts" list for communication. This ensures anyone writing for the brand uses a consistent voice.
• •Focus on "Elegant Simplicity": While the brand values sophistication, the copy should remain clear, concise, and easy to understand. Avoid overly complex jargon. The elegance should come from the choice of words and the sentiment conveyed, not from convoluted phrasing.
• •Highlight Quality and Exclusivity Subtly: Instead of just saying "high quality," describe the materials (as they do: "ouro, prata, pedras naturais e cristais") and the unique design aspects. Let the product's value speak through well-crafted descriptions.
• •Emphasize the Emotional Connection: Connect the jewelry to "memorable moments" and "timeless beauty," appealing to the customer's aspirations and feelings rather than just the physical product. Use storytelling where appropriate.
• •Maintain Personalization in Direct Communications: When interacting directly with customers (emails, DMs, comments), uphold the "personalized and humanized" service value. Address customers by name when possible and tailor responses to their specific inquiries or comments, reflecting genuine care.

Social Perception

A provider of high-quality, elegant, and exclusive semi-precious jewelry. Customer-centric and approachable, building trust through guarantees and clear contact information. Evoking a sense of European chic and quality.

Copy Examples

• •Headline: Elevate Your Everyday. Discover La Notre Joias. Body: Indulge in the timeless sophistication of our new collection. Each piece, crafted with unparalleled quality and exclusive design, is waiting to tell your story. Shop now and experience affordable luxury.
• •Headline: More Than Jewelry, It's a Statement. Body: At La Notre Joias, we believe in the power of unique details. Our premium semi-precious jewelry is designed to reflect your individuality and grace. Find your signature piece today.
• •Headline: Cherish the Moment. Adorn it with La Notre. Body: From quiet celebrations to grand milestones, La Notre Joias is here to make your memories shine. Our personalized service ensures you find the perfect piece to capture life's most precious moments.
• •Instagram Caption: ✨ Sparkle with intention. Our latest arrivals blend timeless elegance with modern design, all crafted from the finest materials. Which piece speaks to your soul? Tap to explore or visit lanotrejoias.com.br. #LaNotreJoias #Elegancia #Sofisticacao #SemiJoiasPremium
• •Email Subject: A Special Treat: Unveil Your Radiance with La Notre Joias Body: Dear [Customer Name], We invite you to experience the exclusive world of La Notre Joias, where quality craftsmanship meets sophisticated design. As a valued member of our community, discover pieces that resonate with your unique style and enjoy our commitment to personalized service. Your next treasured piece awaits.