Brand Tone

Supportive, informative, and practical, with a touch of empowerment.

Brand Values

• •Quality
• •Practicality & Convenience
• •Customer Care & Support
• •Self-care & Empowerment
• •Innovation
• •Accessibility

Best Practices

• •Use clear and concise language, avoiding jargon.
• •Highlight the quality and innovation of products.
• •Emphasize the practicality and convenience offered.
• •Incorporate a supportive and empowering message of self-care.
• •Maintain a consistent tone across all communication channels.

Social Perception

Fency Care is perceived as a reliable and accessible online store for quality personal care products in Brazil, emphasizing self-care and customer support.

Copy Examples

• •"Learn to love yourself by taking care of yourself."
• •"All our products undergo rigorous analysis to meet quality standards."
• •"Free shipping and no additional costs for you."
• •"Your destination for curated beauty and wellness."
• •"Personalized support via WhatsApp."