Brand Tone

Friendly, Approachable, Enthusiastic, Positive, Confident, Empowering, Trendy, Fashion-Forward, Helpful, and Customer-Oriented

Brand Values

• •Quality: Commitment to offering selected products of high quality.
• •Style and Individuality: Helping customers express their unique style and personality.
• •Customer Satisfaction: Prioritizing a positive shopping experience, credibility, and security.
• •Confidence: Aiming to make customers feel confident in their appearance.
• •Trustworthiness: Emphasizing secure payment and guaranteed delivery.

Best Practices

• •Develop a Brand Voice Guide: Create a document that clearly defines the brand's tone (e.g., friendly, enthusiastic, confident), key messaging points, preferred vocabulary, and things to avoid. Share this with everyone who creates content.
• •Know Your Audience: Understand who you're talking to. Tailor the language and references to resonate with your target customers (women interested in trendy, quality fashion who value self-expression and confidence).
• •Be Consistent Across All Channels: Whether it's a social media post, email newsletter, website copy, or customer service interaction, the tone should feel cohesively "Estilo.e." This builds brand recognition and trust.
• •Focus on "You" (The Customer): Frame copy around the customer's needs, desires, and how the products benefit them. Use "you" and "your" frequently to make it personal and customer-centric (e.g., "Helping *you* express *your* unique style").
• •Review and Refine: Regularly review your copy across different platforms to ensure it aligns with the defined brand tone. Get feedback and be open to refining your approach as the brand evolves or as you learn more about what resonates with your audience.

Social Perception

Positive Customer Experiences, Fashionable and Trendy, Reliable Online Retailer, Engaging

Copy Examples

• •✨ Shine bright in our new [Dress Name]! ✨ This stunning piece is all about making you feel fabulous and confident. Perfect for [Occasion] or whenever you want to turn heads! 😉 Tap to shop now and express your unique style! #EstiloE #NewCollection #Fashionista #ConfidentWoman #MustHaveDress
• •Ready to refresh your wardrobe? 😍 Discover the latest trends and timeless pieces at Estilo.e! We believe fashion is all about expressing yourself and feeling amazing. Find high-quality looks that speak to *your* style. Click here to explore and let us help you find your next favorite outfit! [Link to website] #EstiloEFashion #WomensStyle #ShopOnline #BeYou
• •💖 Your Next Favorite Outfit is Waiting (at a Special Price!) 💖 Hey Fashion Lover! Get ready to fall in love all over again – with your wardrobe! Our latest collection is packed with pieces designed to make you look and feel incredible. And because we love treating you, enjoy [Discount Percentage]% off on [Specific Category/All Items] for a limited time! Happy Shopping! The Estilo.e Team.
• •Meet the [Blouse Name] – your new go-to for effortless chic! Crafted from high-quality fabric, this beauty is designed for comfort and style. Dress it up for a special night out or keep it casual for a day with friends. How will you wear yours? We're here to help if you have any questions on styling or fit! 😊 #EstiloETops #VersatileFashion #StyleInspo
• •Get ready with us! 🎉 We're so excited to show you some of our favorite new arrivals in action! See how these pieces fit, flow, and can be styled to help you express your unique confidence. Got questions about any of the looks? Drop them in the comments below – we love hearing from you! 👇 Shop all these styles and more at estiloe.com.br! #EstiloETryOn #FashionHaul #StyleVideo #NewCollection