Brand Tone

Elegant, Aspirational, Feminine, Empowering, Friendly, Approachable, Trustworthy, Quality-Focused, Modern & Trendy

Brand Values

• •Enhancing Feminine Beauty and Self-Esteem
• •Quality
• •Elegance and Sophistication
• •Personality and Individuality
• •Customer Satisfaction
• •Modernity and Trend Awareness

Best Practices

• •Develop a Brand Voice Guide: Document key tone characteristics (e.g., elegant, empowering, friendly), approved vocabulary, "words to avoid," and examples of on-brand and off-brand copy. Share this with anyone creating content.
• •Focus on "Her": Always write with the target audience (women seeking to enhance their beauty, self-esteem, and style) in mind. Use language that resonates with her aspirations and values.
• •Marry Elegance with Warmth: While the product is positioned as elegant and sophisticated, ensure the communication remains approachable and friendly. Avoid overly formal or cold language. Use emojis appropriately on social media to convey warmth.
• •Highlight Quality and Intrinsic Value: Consistently mention the quality of materials (925 silver, semi-jewelry) and the craftsmanship, linking these to the beauty and longevity of the pieces, justifying their value beyond just aesthetics.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook ad, or a customer service email, the core tone and values should shine through consistently. Regular review of content across platforms can help ensure this.

Social Perception

Positive, perceived as a source of beauty and style, with trust in the product type (Prata 925).

Copy Examples

• •✨ Radiate confidence with our new 'Luz da Manhã' collection! ✨ Each piece is crafted in the purest 925 silver, designed to illuminate your unique beauty and empower your every day. Discover designs that speak to your soul. #EloriaOnline #Prata925 #NovaColeção #BelezaQueInspira #EstiloComSignificado
• •Elevate your style with Eloria Online. 💖 Discover exquisite semi-jewelry and 925 silver pieces that blend modern elegance with timeless sophistication. Because you deserve to shine! Shop now and enjoy [Offer, e.g., free shipping on your first order]. Link in bio! #Eloria #SemijoiasFinas #PrataLovers #ModaFeminina #Autoestima
• •Our 'Sussurro de Estrelas' necklace is more than just an accessory; it's a whisper of elegance against your skin. Delicately crafted in 925 silver with [specific detail, e.g., a central zirconia], it's designed for the woman who carries her own light. Perfect for adding a touch of sophisticated charm to any look, from dawn till dusk. Wear your story. ✨ #DetalhesQueEncantam #Prata925 #JoiaDelicada #EloriaOnline
• •A Gift For You: Shine Brighter with Eloria's Special Offer! Hello [Customer Name], at Eloria, we believe every woman deserves to feel beautiful and confident. That's why we're treating you to [details of offer] on our collection of stunning 925 silver and semi-jewelry. Find the piece that tells your story. ✨
• •Which Eloria piece best expresses YOUR personality? ✨ [Image A: Bold Statement Earrings] vs [Image B: Delicate Layered Necklace]. Vote below! We love seeing how you make our designs your own! #EloriaOnline #MeuEstiloEloria #EnqueteFashion