Brand Tone

Aspirational, Trustworthy, Personable

Brand Values

• •Quality & Craftsmanship
• •Personalization & Self-Expression
• •Customer Centricity
• •Responsibility & Sustainability
• •Timelessness & Enduring Style

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the brand's tone (aspirational, friendly, trustworthy), core values (quality, personalization, responsibility), target audience, and style preferences (e.g., use of emojis, level of formality). This guide should be the go-to resource for anyone creating content.
• •Prioritize "Humanized" Language: Even when aiming for an elegant tone, ensure the language is relatable and empathetic. Avoid overly technical jargon. Focus on how the jewelry makes the customer *feel* and the stories it helps them tell.
• •Highlight Values Consistently: Weave brand values like "responsibility," "quality," and "personalization" naturally into product descriptions, social media posts, and website copy. Don't just state them; show them through storytelling and specific examples.
• •Adapt to the Platform, Not the Personality: While the style of communication might change slightly from a formal website page to a playful TikTok video, the core brand personality (e.g., commitment to quality, aspirational feel) should remain consistent. The *way* you say it can adapt, but *who you are* as a brand shouldn't.
• •Listen and Evolve (Carefully): Pay attention to how customers talk about the brand and their products. While maintaining core identity, allow for slight adjustments in tone if customer language indicates a shift or a new way to connect, but always weigh this against the established brand voice to avoid dilution. Address negative feedback (like that on Reclame Aqui) by reinforcing brand values through actions and communication, demonstrating a commitment to improving and living up to the "humanized service" promise.

Social Perception

Positive (Product-focused) with mixed service & reliability

Copy Examples

• •Headline (Website/Social Media): "Your Story, Crafted in Silver. Discover timeless Eleshe jewelry, designed to be uniquely yours."
• •Product Description (Charm): "More than just a charm, it’s a chapter of your life. Made with genuine 925 sterling silver and an eye for detail, carry your precious moments wherever you go. Ethically sourced, beautifully designed – that's the Eleshe promise."
• •Instagram Post Caption: "Shine with intention ✨ Our latest collection is here, blending timeless elegance with a touch of modern magic. Each piece is crafted from responsibly sourced 925 silver, because we believe in beauty that feels good, inside and out. Which piece tells your story? #ElesheJewelry #SterlingSilver #TimelessStyle #MyElesheStory"
• •Email Marketing Subject Line: "A Little Sparkle, A Lot of You: Unveil Your Eleshe Piece"
• •About Us Snippet: "At Eleshe, we’ve been weaving love stories into silver since 2012. We’re passionate about creating high-quality, personalized jewelry that celebrates your journey. With a commitment to responsible practices and humanized service, we’re here to help you find the piece that speaks to your heart."