Brand Tone

Promotional and Urgent, Direct and Benefit-Oriented, Informal and Approachable, Enthusiastic and Exciting, Problem-Solving

Brand Values

• •Value for Money / Affordability
• •Novelty and Innovation
• •Practicality and Utility
• •Convenience
• •Accessibility

Best Practices

• •Always Highlight Value and Savings: Ensure that discounts, special offers, and the "value for money" aspect are central to the messaging, reinforcing the "DescontoMax" name.
• •Focus on Benefits and Solutions: Clearly articulate how each product solves a problem or makes life easier, more enjoyable, or more efficient. Use action-oriented language.
• •Maintain an Enthusiastic and Approachable Voice: Use simple, direct language. Incorporate emojis where appropriate (especially on social media) to maintain a friendly and informal tone. Avoid overly technical jargon.
• •Create a Sense of Urgency (Authentically): Use phrases like "limited stock," "offer ends soon," or "don't miss out" to encourage immediate action, but ensure these claims are generally credible to avoid eroding trust.
• •Use Clear Calls to Action (CTAs): Every piece of copy should guide the user on what to do next (e.g., "Shop Now," "Learn More," "Get Yours Today," "Explore the Collection"). Make CTAs prominent and easy to understand.

Social Perception

Deal-Seeker's Destination, Mixed Trust Levels, Concerns (Potential) regarding Shipping Times, Product Quality and Customer Service, Discovery Platform for quirky gadgets

Copy Examples

• •✨ Stop Wasting Time! ✨ This [Product Name] Does It ALL For You! Tired of [common problem]? Get our innovative [Product Name] now with 50% OFF + FREE Shipping! Simplify your life today. Shop Now! ➡️ [Link]
• •🤯 You Won't BELIEVE What This Gadget Can Do! (And It's on Sale!) Discover the [Product Name] – your new secret weapon for [benefit]. Limited stock at this crazy price. Don't miss out, grab yours before it's gone! 😉
• •✅ Finally! The [Product Category] Solution You've Been Waiting For. Make [task] a breeze with our top-rated [Product Name]. Loved by thousands in Brazil! Get yours with Free Shipping. Your [related positive outcome, e.g., "perfect kitchen"] is just a click away!
• •💰 Max Discount Alert! 💰 [Product Name] – Now Cheaper Than Ever! Why pay more? DescontoMax brings you the amazing [Product Name] at an unbeatable price. Utility, innovation, and incredible savings, all in one place. Shop the deal! 👇
• •🏠 Upgrade Your Home with these Clever Finds! (Free Shipping Included!) From kitchen hacks to smart storage, DescontoMax has the innovative utilities you need. Make your home life easier and more fun. Explore our collection now and enjoy free delivery anywhere in Brazil!