Brand Tone

Inspirational & Evocative, Adventurous & Outdoorsy, Slightly Poetic & Reflective, Direct (for promotions)

Brand Values

• •Connection with Nature
• •Adventure & Exploration
• •Authenticity & Purity
• •Quality & Timeless Style
• •Freedom & Wildness

Best Practices

• •Create a Brand Voice Guide: Document the core elements of your brand tone (e.g., "Inspirational, Adventurous, Authentic, Evocative"). Include keywords, preferred phrases, and things to avoid. This ensures anyone writing copy understands the desired voice.
• •Embrace Storytelling: Use narratives that connect with the adventurous spirit and the feeling of being in nature. Share stories (even brief ones in captions) that reflect the brand's values rather than just listing product features.
• •Use Evocative Language Consistently: Continue to use words that align with the "wild soul" theme – "untamed," "horizon," "essence," "journey," "explore," "breathe," "discover." Ensure this language is present across all platforms, from website copy to social media and email.
• •Align Visuals and Text: Ensure the imagery used complements the copy's tone. Photos and videos should depict nature, adventure, and a sense of freedom, reinforcing the written message.
• •Train Your Team & Review Regularly: If multiple people are creating content, ensure they are trained on the brand voice. Periodically review content across all channels to check for consistency and make adjustments as needed. Read copy aloud to catch awkward phrasing or tones that don't fit.

Social Perception

Niche Appeal, Aspirational, Price-Conscious (Potentially)

Copy Examples

• •Headline (Website/Social Media): Answer the Call of Your Wild Soul. Gear Up for Adventure.
• •Instagram Caption (Product Focused): Find your balance where the wild winds blow. Our [Product Name] is crafted for comfort and durability, letting your spirit roam free. #AlmaSelvagem #NatureHeals #AdventureAwaits
• •Email Subject Line (Promotion): Your Next Adventure Starts Here: 20% Off Your Wild Essentials!
• •About Us Snippet (Short Version): Alma Selvagem: Fueling your purest instincts. We equip your adventures with timeless style, so you can live every moment unbridled. Embrace your wild.
• •Facebook Ad Copy: Tired of the ordinary? Reconnect with your essence. Alma Selvagem offers quality gear for those who hear the whisper of the wild. Shop now and awaken your adventurous spirit.