Brand Tone

Direct, Promotional, and Urgent

Brand Values

• •Convenience
• •Accessibility
• •Value-Seeking

Best Practices

• •Lead with the Offer: Always start with the deal, discount, or primary benefit (e.g., "2X1," "50% OFF," "Free Shipping"). This reinforces the value-seeking proposition of the brand.
• •Use Action-Oriented Language: Employ strong, direct verbs that prompt action. Words like "Get," "Order," "Discover," "Shop," and "Buy Now" are more effective than passive language.
• •Emphasize Convenience in Every Message: Consistently mention the "Pay at Home" benefit. Phrases like "Pay on delivery," "Order now, pay at your door," and "No upfront payment needed" should be included frequently in ad copy and product descriptions.
• •Keep it Simple and Scannable: Use short sentences, bullet points, and emojis to break up text. The customer is looking for a quick deal, not a long story. Make the product benefits and the price the most visible elements.
• •Create Urgency Authentically: Instead of generic "Limited Time Only" phrases, tie urgency to specific stock levels or deals. For example, "Only 15 units left at this price," or "Our 2X1 offer ends Friday." This makes the urgency more believable and effective.

Social Perception

Perceived as a 'Deal' Store for trendy/useful items at low prices, and a Trustworthy Option for customers wary of online payments due to its 'Pay at Home' model.

Copy Examples

• •Stop untangling wires! Get our M90 PRO Wireless Earbuds for just $24.990 CLP today. Crystal clear sound and a price that's music to your ears. Order now, pay when they arrive at your door.
• •Tired of the dark? Light up any space instantly with our Magnetic LED Light Bar. Motion-activated and easy to install. Special Offer: Only $19.990 CLP! Get yours before they're gone and pay at home.
• •Unlock younger-looking skin while you sleep! Our 2X1 offer on Flower Secret® Retinol Serum is ending soon. Get two for the price of one. Why wait for great skin? Order today and pay on delivery.
• •🔥 HOT DEALS ALERT! 🔥 From smart gadgets to home solutions, find everything you need at a price you'll love. Click 'Shop Now' to see our latest offers. Remember, you don't pay until we're at your doorstep!
• •Don't let the heat win! The COOLSMART™ Portable Air Conditioner is back in stock. Cool any room in minutes for only $39.990 CLP. Stocks are limited! Order now and pay comfortably at home.