Brand Tone

Aspirational & Enchanting, Elegant & Chic, Customer-Focused & Appreciative

Brand Values

• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Accessibility of Beauty
• •Customer Satisfaction
• •Storytelling & Imagination

Best Practices

• •Weave in the 'Enchantment' Narrative Subtly: Integrate elements of magic and wonder without being overly fantastical.
• •Adapt Tone Appropriately for the Platform: Maintain core brand voice (elegant, individualistic) while adjusting the tone to suit each platform (e.g., more playful on TikTok, more formal on the website).
• •Address Name Disambiguation: Acknowledge the potential for confusion with the Romanian translation of 'paduche' and take steps to mitigate it (e.g., targeted marketing, SEO optimization).
• •Showcase Positive Customer Experiences: Highlight positive reviews and testimonials to build trust and credibility.
• •Focus on Visual Storytelling: Use high-quality images and videos that evoke the brand's aspirational and enchanting qualities.

Social Perception

A brand known for its beautiful and high-quality products, excellent customer service, and a commitment to individuality, while also proactively addressing potential name confusion.

Copy Examples

• •"Discover the magic within. Our meticulously crafted jewelry whispers tales of myths and nature, designed to celebrate your unique essence."
• •"Elevate your style with our Bianca Bag, a timeless accessory that embodies elegance and sophistication. Crafted with care, destined to be treasured."
• •"'Absolutely stunning! Fast shipping to Chile. I love my new Natural Straw Basket Tote!' - Thank you for sharing your experience! We are delighted to bring a touch of beauty to your world."
• •"More than just clothes, we offer a journey. A journey of self-discovery through self-expression, adorned with pieces meticulously crafted with passion."
• •"Join our ambassador program and become part of our story. Share your Paduche style and enjoy exclusive benefits, as a thank you for being a part of our community."