Brand Tone

passionate, energetic, and inclusive

Brand Values

• •Community
• •Passion
• •Quality and Authenticity
• •Inclusivity

Best Practices

• •Always Use "Gang" Inclusively: Frame "the gang" as a welcoming community that anyone with a passion for padel can join. Use phrases like "Join the Gang," "Welcome to the Gang," and "The Gang's Choice."
• •Emphasize Passion and Energy: Use dynamic language and an energetic tone. Words like "unleash", "dominate", "passion", and "energy" align with the brand's spirit.
• •Engage, Don't Just Broadcast: Ask questions in social media posts, run polls in stories, and respond to comments personally and promptly. This reinforces the brand's community value.
• •Balance Lifestyle and Product: Showcase not only the products but also the lifestyle associated with padel—friendship, fun, competition, and fitness. This creates a more holistic and relatable brand image.
• •Maintain Visual Consistency: Ensure that all visual content—from product photos to social media graphics—reflects the same energetic, modern, and high-quality aesthetic. This visual language is as important as the written copy for maintaining brand consistency.

Social Perception

An authentic and community-focused brand, seen as more than just a store but as an integral part of the padel movement. Perceived as being 'for players, by players,' fostering strong trust and loyalty through shared passion and inclusivity.

Copy Examples

• •Ready to unleash your power? The new [Brand Racket] has arrived. Designed for the aggressive game, but with control that will surprise you. Join the Gang. Play your game. #PadelGang #NewRacket #PadelItaly
• •Want to play Padel? Whether you're a beginner or an expert player, there's a place for everyone in our Gang. Discover our selection of rackets and clothing to start your adventure. Passion unites us. #PadelGang #StartPadel #PadelForAll
• • 🔥 News from the Gang: Top gear and tips for the weekend! / Hi [Name], the week is almost over and it's time to think about the court. This week on the blog, we're talking about how to choose the right ball for your playing style. And don't miss the new [Brand] arrivals... perfect for dominating the match. See you on the court! The Padel Gang team.
• •More than a sport. A community. Welcome to Padel Gang.
• •FLASH SALE! ⚡️ This weekend only, 20% off all apparel. Wear the style of the Gang. Swipe up to shop!