Brand Tone

Empowering, Inclusive, Creative, Passionate, Friendly, Approachable, Quality-Conscious, Dependable

Brand Values

• •Individuality & Self-Expression
• •Inclusivity & Representation
• •Quality & Craftsmanship
• •Passion for Horses & Equestrianism
• •Customer-Centricity

Best Practices

• •Emphasize "Handcrafted" and "Quality": Consistently use terms that highlight the artisanal nature and superior materials of the products, reinforcing the value of craftsmanship.
• •Champion Individuality and Customization: Always weave in the message of self-expression and the unique ability for customers to personalize their gear. This is a core differentiator.
• •Maintain an Inclusive and Empowering Voice: Use language that is welcoming to all equestrians. Actively showcase diversity in imagery and messaging. Continue to highlight support for causes that align with inclusivity.
• •Share the Passion: Let the love for horses and the equestrian lifestyle shine through. Use evocative language that connects with the joy and dedication of riders.
• •Be Authentic and Transparent: Continue sharing the brand's story, the founder's passion, and the "why" behind Padded Ponies. This builds trust and resonates with customers who appreciate supporting small, value-driven businesses.

Social Perception

Positive Reputation for Customization and Quality, Appreciation for Inclusivity, Seen as a Dedicated Small Business, Reliable

Copy Examples

• •Headline: Your Ride. Your Rules. Your Style. Body: Don't just follow the herd. Express every facet of your passion with Padded Ponies' custom equestrian gear. Handcrafted with love, designed by you. Ride with pride. Call to Action: Design Your Dream Pad Today!
• •Headline: Crafted for Every Equestrian. Body: We believe the joy of horses is for everyone. That's why we pour our hearts into creating high-quality, personalized gear that celebrates your unique journey in the saddle. Because every rider deserves to shine. Call to Action: Explore Our Inclusive Collections.
• •Headline: Unleash Your Arena Artistry. Body: Your horse is your canvas, and our gear is your palette. From bold prints to personalized details, Padded Ponies helps you make a statement that’s as unique as your bond. What will you create? Call to Action: Start Customizing!
• •Headline: More Than Just Tack. It's a Testament. Body: Each stitch at Padded Ponies is a testament to quality, individuality, and the vibrant spirit of the equestrian community. Handmade in Texas, designed to celebrate you and your steadfast companion. Call to Action: Discover the Padded Ponies Difference.
• •Headline: Ride Proud. Ride Padded. Body: Celebrate who you are, in and out of the arena. Our inclusive lines and custom options ensure your gear truly represents you. Because at Padded Ponies, we stand for every rider. Call to Action: Shop With Pride & Purpose.