Brand Tone

Secure & Reassuring, Adventurous & Empowering, Responsible & Conscious, Innovative & Smart, Trustworthy & Established, Helpful & Customer-Focused

Brand Values

• •Security
• •Peace of Mind
• •Adventure & Exploration
• •Sustainability & Environmental Responsibility
• •Quality & Durability
• •Innovation
• •Ethical Practices
• •Inclusivity

Best Practices

• •Prioritize "Peace of Mind": Every piece of copy should, directly or indirectly, allude to the core benefit of security and the resulting peace of mind for the traveler. Use words that reassure and empower.
• •Integrate Adventure with Security: Frame security not as a limitation, but as an enabler of greater adventure. Show how Pacsafe products allow users to explore more freely and confidently.
• •Highlight Innovation (Subtly but Consistently): Mention patented technologies (e.g., "eXomesh slashguard," "Roobar locking system") to reinforce expertise and the unique selling proposition without overwhelming the reader with technical jargon.
• •Weave in Sustainability: When relevant, connect the product's features or the brand's actions to its commitment to the planet. This adds another layer of value and appeals to conscious consumers.
• •Maintain a Confident, Helpful, and Slightly Understated Voice: Avoid overly alarmist or fear-mongering language. The tone should be confident in the product's ability to protect, helpful in its advice, and assured rather than boastful. The focus is on the traveler's experience, enhanced by Pacsafe's protection.

Social Perception

Positive, Trusted Security Expert, Slightly Niche but Growing Appeal, Eco-Conscious Choice, Worth the Investment, Debate on Necessity

Copy Examples

• •Headline: Explore More. Worry Less. Your Adventure, Secured. Body: From bustling city streets to remote trails, travel with the confidence that your valuables are protected. Our patented anti-theft technology lets you focus on the experience, not your bag. #Pacsafe #TravelSecurely
• •Headline: Smart Travel. Sustainable Choices. Body: Journey responsibly with gear that protects your belongings and our planet. Our latest collection features innovative anti-theft designs made from recycled ocean plastics. Secure your world, sustain your world. #ProtectWhatsValuable #SustainableTravel
• •Headline: Don't Let Thieves Dictate Your Itinerary. Body: With Pacsafe's slashguard technology and smart locking systems, would-be pickpockets don't stand a chance. Lock it, leave it, live it. Your peace of mind is our priority. #AntiTheftBag #AdventureProof
• •Headline: Built for the Journey. Designed for a Lifetime of Adventures. Body: For over 20 years, Pacsafe has pioneered anti-theft travel gear trusted by millions. Durable materials, innovative security, and timeless design mean your Pacsafe bag is ready for wherever you go next. #PacsafeTrusted #TravelGear
• •Headline: Your Digital Life, Secured on the Go. Body: Keep your identity and sensitive information safe from RFID skimmers. Pacsafe wallets and bags feature built-in RFIDsafe™ blocking technology, so you can navigate crowded spaces with one less worry. #RFIDProtection #SecureTravel