Brand Tone

aspirational yet accessible

Brand Values

• •Versatility and Customization
• •Quality and Durability
• •Accessibility and Empowerment (DIY & Full-Service)
• •Customer-Centric Solutions
• •Community Engagement

Best Practices

• •Lead with the "Why," Not Just the "What": Instead of saying "We sell log kits," say "We help you create the space you need." Focus on the benefit to the customer —a home office, a rental income opportunity, a family retreat.
• •Balance Aspirational and Practical Language: Use inspiring words like "dream," "vision," and "escape" but ground them with practical assurances like "easy-to-assemble," "all hardware included," and "full-service options available."
• •Showcase Customer Creativity: Actively use user-generated content and client stories. Frame customers as the heroes of their own projects. Phrases like, "We didn't count on the creative vision that their clients brought to the table," positions the brand as a humble facilitator of the customer's dream.
• •Use the "#LifeOutdoors" Tagline Consistently: This hashtag effectively connects the physical product to a desirable lifestyle. It's broad enough to encompass a garden shed, a lakeside cabin, and a wood-fired hot tub, unifying the product line under a single, appealing concept.
• •Adapt the Tone for the Platform: Maintain the core values across all channels but adjust the tone. Keep it professional and project-focused on LinkedIn. Be visual, inspiring, and community-oriented on Instagram and Facebook. Be fun, accessible, and trend-aware on TikTok. This shows the brand is savvy and multifaceted.

Social Perception

The public perception of PacRim Log Structures is largely positive. They are seen as a leading retailer of pre-fabricated wood kits in Western Canada. Customers and news articles describe their products as high-quality, versatile, and stylish. Positive testimonials highlight the ease of ordering and excellent communication. The brand is mentioned favorably in online communities like Reddit for those on the West Coast looking into cabin kits. Their partnership with Echelon Creative and inclusion in the EC Group of Companies lends them additional credibility and the perception of being a well-supported, professional operation capable of handling complex projects. They are perceived not just as a materials supplier but as a solutions provider that can help clients from vision to completion. The customer showcases on their website, which often link to the structures being used as successful Airbnb rentals, further enhance their reputation by providing tangible examples of the value and potential of their products.

Copy Examples

• •Website Headline (Homepage): Your Vision, Our Craft. From Backyard Studios to Lakeside Cabins. Build the space you ’ve been dreaming of with our premium, easy-to-assemble log structure kits.
• •Instagram Post Copy: (Image: A beautifully styled bunkie at sunset) This is what #LifeOutdoors is all about. ✨ Our customer in Roberts Creek turned this Nevada Bunkie into the ultimate creative escape. Whether you need a studio, a guest suite, or a quiet corner of the world to call your own, we provide the blueprint. You bring the dream. What would you build? #PacRimLS #TinyHome #BackyardOffice #CabinLife #DIY
• •Facebook Ad Copy (Targeting Homeowners): Expand your living space, not your mortgage. Need a home office, a gym, or a guest room? PacRim Log Structures offers high-quality, pre-fabricated kits that are stylish, durable, and affordable. Choose our popular DIY option or let our team handle a full installation. Get a free quote today and unlock your property's potential!
• •LinkedIn Post Copy (B2B Focus): Delivering innovative housing solutions for community projects. We were proud to partner with Echelon Creative to supply six fully-finished cabins for Cowichan Tribes' supportive emergency housing initiative. Our pre-fabricated models allow for rapid, quality-controlled construction, meeting BC Building Code and providing dignified, comfortable living spaces.
• •TikTok Video Concept: Video: Fast-paced time-lapse of a two-person team assembling a small cabin kit, set to upbeat, trending audio. On-screen text: "From flat-pack to dream cabin in 48 hours!" -> "No special tools needed!" -> "Your backyard will thank you." Caption: It really is like building with Lincoln Logs! 😉 #DIYproject #CabinKit #Bunkie #PacRimLS #BuildingHacks