Brand Tone

Passionate & Enthusiastic, Practical & Functional, Quality-Conscious & Craft-Oriented, Community-Focused (Cycling Community), Proudly American-Made, Professional & Clean

Brand Values

• •Quality Craftsmanship
• •Durability & Functionality
• •Made in USA
• •Passion for Cycling
• •Thoughtful Design

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of your tone (e.g., passionate, practical, quality-focused), approved terminology (e.g., crafted vs. made, adventure vs. trip), and things to avoid (e.g., overly technical jargon unless explained, casual slang if aiming for professional).
• •Emphasize Core Values: Consistently weave in mentions of Made in USA, quality craftsmanship, durability, and passion for cycling naturally within product descriptions, social media, and storytelling.
• •Know Your Audience: Write for fellow cycling enthusiasts. Use language that resonates with their experiences, challenges, and aspirations on the bike. Highlight how the products solve their specific needs.
• •Visual-Verbal Cohesion: Ensure the tone of the copy matches the style of photography and videography. If visuals are rugged and adventurous, the copy should echo that spirit. PAC Modern does this well.
• •Authenticity and Passion: Let the genuine enthusiasm for cycling and pride in craftsmanship shine through. Avoid overly corporate or generic language. Tell the story behind the products and the people who make them, if appropriate.

Social Perception

Within the cycling and bikepacking community, brands emphasizing Made in USA, quality, and durability are generally well-regarded. There's an appreciation for handcrafted and robust gear. Their Instagram shows engagement through likes and relevant comments, indicating a positive connection with their immediate audience. The visual focus on products in use within attractive cycling environments likely resonates well.

Copy Examples

• •Headline (Website/Ad): PAC Modern: Gear Up for the Ride Ahead. Crafted in Chico, USA. Body: Every stitch, every strap, every PAC Modern bag is born from a passion for the open road and a dedication to American-made quality. Experience cycling gear that’s as resilient and adventurous as you are.
• •Instagram Post: (Image: Close-up of a PAC Modern handlebar bag on a bike, dusty from a trail) Caption: Built for the miles, designed for the journey. Our [Product Name] bag isn't just an accessory; it's a trusted companion for every adventure. What trails are you conquering this weekend? #pacmfg #pacmodern #madeinusa #bikepacking #cyclinglife #adventuregear
• •Product Description Snippet: The [Product Name] hip pack: Thoughtfully designed for easy access and rugged durability. We meticulously craft each one right here in Chico, California, because we believe in gear that works as hard as you ride.
• •Email Newsletter Subject: Inside PAC Modern: Quality You Can Feel, Miles You Can Trust. Body Teaser: Go behind the seams with PAC Modern and see the dedication that goes into every USA-made cycling bag. Discover gear built with passion, for your passion.
• •About Us Page Excerpt: At PAC Modern, cycling isn't just a hobby, it's in our DNA. That's why we pour our hearts into creating meticulously crafted, American-made bags and accessories that enhance every ride. From local trails to epic bikepacking adventures, our gear is designed to perform and built to last.