Brand Tone

Friendly and Welcoming, Community-Oriented, Passionate and Enthusiastic, Family-Focused, Helpful and Knowledgeable

Brand Values

• •Community
• •Fun
• •Integrity & Honesty
• •Family Focus
• •Service Excellence
• •Quality
• •Innovation
• •Accountability
• •Respect

Best Practices

• •Embrace Enthusiasm: Let genuine passion for comics and pop culture shine through. Use exclamation points appropriately and energetic language when talking about products and events.
• •Prioritize "Community" and "Family": Regularly use words like "community," "family," "together," "fun for all ages." Highlight events and initiatives that bring people together.
• •Maintain a Welcoming and Inclusive Voice: Address your audience directly and in a friendly manner (e.g., "you," "we," "join us"). Avoid jargon where possible, or explain it if necessary, to ensure new fans feel included.
• •Be Helpful and Approachable: Frame communications as if you're offering a friendly recommendation or helpful advice, encouraging interaction and questions.
• •Show, Don't Just Tell, Your Values: Instead of just saying you value fun, describe the fun activities. When mentioning integrity, ensure your offers and descriptions are transparent and honest, as reflected in customer feedback.

Social Perception

Positive Customer Experiences, Community Hub, Knowledgeable and Passionate Staff, Award-Winning, Family-Friendly Destination, Good Selection

Copy Examples

• •Get ready, Hilliard! Free Comic Book Day is just around the corner at Packrat Comics! Join us on [Date] for a day packed with awesome FREE comics, super-fun family activities, and maybe even a surprise guest or two! Unleash your inner hero and celebrate with your community! #PackratComics #FreeComicBookDay #OhioComics #FamilyFun
• •This week's new releases have hit the shelves at Packrat Comics, and trust us, you don't want to miss these adventures! From epic superhero sagas to captivating indie stories, there's a universe waiting for you. Swing by and let our friendly crew help you discover your next favorite read! What are you most excited to pick up? #NewComicBookDay #NCBD #PackratPicks #ComicBookCommunity
• •More than just a comic shop, Packrat Comics is where stories come to life and friendships are made! Since 1993, we've been sharing our passion for comics, games, and all things geeky with the amazing Hilliard community and beyond. Come say hi – we’re a family here! #PackratFamily #ComicLove #SupportLocal
• •Dive into a new world this weekend! 🌟 '[Graphic Novel Title]' is a staff favorite right now – an incredible story with stunning art. Perfect for a cozy read or a gift for the comic lover in your life. Find it at Packrat Comics, your friendly neighborhood source for amazing adventures! #GraphicNovel #MustRead #PackratRecommends #ComicShop
• •A HUGE thank you to everyone who came out to our [Event Name]! Seeing so many smiling faces (and awesome costumes!) makes everything we do worthwhile. You, our amazing community, are the real superheroes. Stay tuned for more fun events coming soon! #PackratCommunity #ThankYou #ComicFans #HilliardOhio