Brand Tone

Friendly and Approachable, Knowledgeable and Passionate, Adventurous and Encouraging, Community-Oriented, Down-to-Earth and Practical

Brand Values

• •Passion for the Outdoors
• •Customer Focus & Service
• •Quality and Durability
• •Adventure and Exploration
• •Accessibility and Inclusivity
• •New Zealand Owned and Operated
• •Experience and Longevity

Best Practices

• •Speak from Experience and Passion: Use language that conveys genuine enthusiasm for cycling and outdoor activities. Reflect the staff's love for the outdoors.
• •Be Helpful and Solution-Oriented: Focus on how products and advice can help customers achieve their adventure goals and overcome challenges.
• •Use Inclusive and Welcoming Language: Address a broad audience, from beginners to experienced adventurers, families to solo explorers. Make everyone feel like they belong to the PACK & PEDAL community.
• •Highlight Kiwi Roots and Local Expertise: Emphasize being New Zealand owned and operated, and leverage local knowledge, especially for store-specific communications.
• •Maintain an Encouraging and Positive Voice: Inspire customers to get outside and explore, reinforcing the joy and benefits of an active, adventurous lifestyle.

Social Perception

Positive Reputation for Customer Service, Seen as a Reliable Source for Outdoor Gear, Community-Focused, Trusted Experts, Family-Friendly

Copy Examples

• •Headline: Your Next Adventure Starts Here. Gear Up with PACK & PEDAL. Body: Whether it's a weekend trail ride or that cross-country tour you've been dreaming of, our team of outdoor lovers is here to help you find the perfect gear. Pop in-store and let's chat about your next journey! #PackAndPedalAdventure
• •Headline: Ride More, Worry Less. Expert Advice & Quality Kit at PACK & PEDAL. Body: From your first commuter bike to kitting out the whole family, we believe in quality gear that lasts. Our friendly experts are passionate about finding the right fit for your adventure and your budget. #YourOutdoorPartner
• •Headline: Unleash Your Inner Explorer with PACK & PEDAL! Body: New Zealand's backyard is waiting! Since 1975, we've been helping Kiwis explore it. Visit us for everything you need, from bikes and tents to local trail tips from fellow enthusiasts. #KiwiAdventures
• •Headline: More Than Just a Store – We're Your Adventure Community. Body: At PACK & PEDAL, we share your passion for the great outdoors. Got a question about your bike? Planning a camping trip? Our doors (and DMs) are always open for advice and inspiration. #PackAndPedalCommunity
• •Headline: Gear That Goes the Distance. Advice You Can Trust. Body: Life's a balance, and getting outdoors is key! We stock reliable brands and our experienced team is here to ensure your gear is ready for whatever adventure you have planned. Let's make it fun and enjoyable. #QualityOutdoorGear