Brand Tone

Expert and Authoritative, Innovative and Forward-Thinking, Results-Oriented and Pragmatic, Empowering and Collaborative, Accessible and Supportive

Brand Values

• •Performance
• •Innovation
• •Customer Growth
• •Efficiency
• •Flexibility
• •Partnership

Best Practices

• •Lead with Tangible Benefits: Always connect features to clear, measurable outcomes for the client (e.g., "increase conversion rates by X%", "reduce time-to-market for landing pages").
• •Speak to Both Audiences: Address the needs and pain points of both marketers (ease of use, content control) and developers (flexibility, modern tools, efficient workflows) in your messaging.
• •Emphasize Speed and Performance: This is a core differentiator. Use strong, active language to convey the impact of a fast website (e.g., "blazing-fast," "lightning-speed," "accelerate sales").
• •Reinforce Innovation and Modernity: Position Pack DXP as a forward-thinking solution that keeps brands ahead of the curve by mentioning cutting-edge technologies and approaches like "headless," "composable," and "PWA."
• •Maintain a Confident, Expert Tone: Use clear, direct language that reflects expertise and industry leadership, backed by proof points like client successes, partnerships, and growth metrics.

Social Perception

Highly Regarded by Users, Trusted by Industry Players, Seen as a Problem Solver, Innovative Leader

Copy Examples

• •Headline: Stop Losing Sales to Slow Load Times. Launch a Blazing-Fast Storefront with Pack DXP. Body: Is your site speed capping your growth? Pack DXP empowers ambitious brands to deliver lightning-fast, personalized shopping experiences that convert. Unlock 20%+ conversion lifts and delight your customers. Built for Shopify. Loved by marketers & developers.
• •Headline: Future-Proof Your E-commerce. Go Headless with Pack DXP – Without the Headaches. Body: Dream of ultimate frontend flexibility but dread the complexity? Pack DXP offers the power of headless commerce with the ease of a Shopify theme. Empower your marketers, free your developers, and build the unique experiences your brand deserves.
• •Headline: Marketers, Create. Developers, Innovate. Everyone Wins with Pack DXP. Body: Tired of marketing bottlenecks and developer backlogs? Pack DXP provides intuitive visual editing for marketers and a robust, flexible environment for developers. Launch campaigns faster, innovate freely, and scale effortlessly.
• •Headline: The Speed Your Customers Demand. The Growth Your Business Needs. Body: Don't let a clunky platform dictate your brand's potential. Pack DXP helps brands like Cuts Clothing achieve 200% YoY growth through superior site performance and enhanced customer experiences. It's time to accelerate.
• •Headline: Ready for Unstoppable Growth? Pack DXP is Your Headless Commerce Engine. Body: Join leading brands that have supercharged their Shopify stores with Pack. Our Digital Experience Platform delivers unparalleled speed, seamless content management, and the power to build truly differentiated e-commerce experiences. Request your demo today.