Brand Tone

Professional, reliable, innovative, solution-oriented, customer-centric, and confident.

Brand Values

• •Quality and Durability
• •Efficiency and Convenience
• •Sustainability
• •Customer Partnership

Best Practices

• •Lead with Quality and Reliability: Always start with the core message of strength and dependability. Use words like "premium," "durable," "secure," and "trusted" to reinforce this foundation.
• •Highlight Innovation as a Customer Benefit: When mentioning features like self-sealing tape or easy-tear strips, frame them in terms of benefits to the customer—saving time, reducing costs, or improving their workflow.
• •Embed Sustainability Authentically: Go beyond just saying "eco-friendly." Mention specific certifications like "FSC-certified" and values like "climate neutral" and "100% recyclable" to add credibility and speak to conscious consumers.
• •Leverage Customer Voice: Continue to use authentic customer testimonials in marketing copy. Phrases like "Our customers say it best" or quoting reviews directly reinforces trustworthiness and community validation.
• •Maintain a Professional, Solution-Oriented Voice: Keep the language clear, confident, and focused on solving a problem for the e-commerce business owner. The tone should be that of a reliable partner, not just a supplier.

Social Perception

Perceived as a trusted, high-quality, and reliable supplier for businesses, offering premium but worthwhile products, and excellent customer service.

Copy Examples

• •Efficiency is in the box. Our self-sealing mailers are engineered to reduce your packing time, so you can focus on what matters most: growing your business. Discover a smarter way to ship. #Ecommerce #PackagingSolutions #Efficiency
• •Protect the pour, mile after mile. Our FSC-certified wine shipping boxes offer superior protection with a design that's as thoughtful as the vintage inside. Secure, sustainable, and simple to assemble. Ship with confidence.
• •Your Brand's First Impression is Our Priority. Deliver an unboxing experience that speaks to quality and care. Explore our premium, sustainable packaging solutions.
• •Stop Wasting Time with Tape. See the Packagemate Difference.
• •Tired of damaged goods and unhappy customers? Our extra-strong mailers are trusted by e-commerce pros to protect products and reputations. Swipe to see why they're a 'real game changer'.