Brand Tone

Inspiring, Authoritative, and Resourceful

Brand Values

• •Quality
• •Vast Selection/Variety
• •Customer Service (Stated)
• •Accessibility
• •Tradition & Establishment

Best Practices

• •Show, Don't Just Tell, Your Expertise: Instead of saying "we are experts," showcase it by mentioning specific high-quality brands you carry (like RiRi zippers), the breadth of your inventory, or your long history in the Garment District.
• •Use Inspirational and Evocative Language: Words like "unlock," "masterpiece," "vision," "unforgettable," and "elevate" can tap into the creative aspirations of your audience.
• •Highlight Variety and Discovery: Emphasize the "vast selection," "hard-to-find items," and the "kid-in-a-candy-store" experience to appeal to the desire for unique finds.
• •Maintain a Helpful and Approachable Undercurrent: Even while being authoritative, ensure the language feels welcoming to all customers, from seasoned designers to hobbyists. Phrases like "find exactly what you need" or "your ultimate resource" can achieve this.
• •Be Specific and Confident: Referencing the number of items, years in business, or specific product categories instills confidence and reinforces your position as a comprehensive supplier. Avoid vague claims.

Social Perception

Iconic Garment District Resource, Treasure Trove, Reliable for Specific Needs, Generally Positive, Especially In-Store and Etsy, Online Experience Can Vary

Copy Examples

• •Headline: Unlock Your Design Potential. Body: From runway-ready hardware to the perfect ribbon for your passion project, Pacific Trimming has been the Garment District's trusted source for quality and variety since 1982. Explore thousands of unique trimmings and find exactly what you need to bring your vision to life.
• •Headline: Don't Just Dream It. Create It. Body: Your next masterpiece starts here. Dive into an unparalleled collection of zippers, buttons, and embellishments. At Pacific Trimming, we provide the exceptional details that make your designs unforgettable.
• •Headline: The Professional's Choice. The Crafter's Paradise. Body: For over 40 years, Pacific Trimming has supplied the finest trimmings to top designers and creative enthusiasts alike. Discover our curated selection of high-quality materials and experience the difference that premium supplies make.
• •Headline: Found: Your Perfect Finish. Body: Searching for that elusive button or specific RiRi zipper? Our vast inventory is your ultimate resource. Pacific Trimming – where inspiration meets an unmatched selection of the world's finest trimmings.
• •Headline: Detail Driven. Design Obsessed. Body: We believe every detail counts. That’s why Pacific Trimming offers an expansive collection of superior trimmings, empowering you to execute your creative ideas with precision and flair. Shop now and elevate your craft.