Brand Tone

Natural & Earthy, Artisanal & Handcrafted, Authentic & Passionate, Gentle & Evocative, Friendly & Appreciative

Brand Values

• •Sustainability
• •Natural Quality
• •Cruelty-Free
• •Connection to Aotearoa & the Pacific
• •Authenticity & Craftsmanship
• •Customer Delight

Best Practices

• •Embrace Storytelling: Weave the brand's origin story, the inspiration from Aotearoa, and the founders' passion into product descriptions and social media posts. This reinforces authenticity and connection.
• •Use Sensory & Evocative Language: Describe scents by painting a picture of the Pacific landscapes, flowers, and experiences they evoke. Use words that appeal to the senses (e.g., "vibrant," "unbridled," "lush," "earthy," "sensual").
• •Highlight Core Values Consistently: Regularly mention sustainability, natural ingredients, cruelty-free practices, and the unique New Zealand inspiration in your copy. This reinforces what the brand stands for.
• •Maintain a Warm & Authentic Voice: Write as if you are sharing something beautiful and precious with a friend. Keep the tone approachable, genuine, and passionate, reflecting the founders' spirit.
• •Ensure Visual & Textual Harmony: Make sure the imagery used alongside the copy (especially on social media and the website) reflects the natural, artisanal, and sustainable ethos. The visual tone should complement the written tone.

Social Perception

Positive & Appreciative, Ethical Brand, Artisanal & High Quality, Unique & Memorable, Connected to New Zealand

Copy Examples

• •Headline: Aotearoa in Your Pocket. Discover Pacific Perfumes. Body: Carry the soul of New Zealand with you. Our solid perfumes, handcrafted from nature's finest botanicals and housed in sustainable wood, evoke the wild beauty of the Pacific. Untamed, vibrant, unforgettable. Call to Action: Explore the Scents of Aotearoa.
• •Headline: Simply Paradise, Sustainably Crafted. Body: Indulge in Simply Paradise, a celestial blend of cocoa, amber, and guaiacwood. Each solid perfume is a testament to our love for nature – cruelty-free, made with natural ingredients, and nestled in an eco-friendly beech wood pot. Call to Action: Experience Conscious Luxury.
• •Headline: The Wild Goddess Awaits. Natural. Mystical. You. Body: Unleash your inner Wild Goddess. A subtle yet compelling fusion of ylang-ylang, tobacco leaf, and benzoin, captured in our signature solid perfume. Hand-blended with care, because we believe in beauty that’s kind to you and the Earth. Call to Action: Find Your Signature Pacific Scent.
• •Headline: More Than Perfume. It's a Pacific Ritual. Body: From the joyful unwrapping of our unique, sustainable packaging to the sensual ritual of applying our creamy solid perfume, Pacific Perfumes is an experience. Inspired by the magic of the South Pacific, crafted for your moments of bliss. Call to Action: Begin Your Sensory Journey.
• •Headline: Gift the Essence of New Zealand. Pure, Natural, Beautiful. Body: Looking for a unique gift that tells a story? Our solid perfumes, like Forest of Ferns with its zesty lime and earthy vetiver, are a fragrant reminder of Aotearoa's untouched beauty. Beautifully packaged, sustainably made, and always cruelty-free. Call to Action: Shop Our Sustainable Collection.