Brand Tone

Aspirational, serene, and evocative of travel. The tone is friendly, inviting, and aims to create a feeling of escape and luxurious relaxation.

Brand Values

• •Exploration and Travel
• •Style and Aesthetics
• •Well-being and Serenity

Best Practices

• •Create a Brand Voice Chart: Develop a document that explicitly defines the brand's tone. List adjectives (e.g., 'Aspirational,' 'Serene,' 'Evocative') and provide 'do' and 'don't' examples for writing copy.
• •Focus on Storytelling: Use copywriting to tell a story. Instead of just describing a product's features, describe the experience it enables. Connect the clothing to a feeling of exploration, mythology, or serenity, as the brand name suggests.
• •Use Evocative Language: Employ sensory and descriptive words that transport the customer. Use words related to travel, nature, myth, and tranquility to reinforce the brand's core themes.
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website, in email newsletters, on social media captions, and in customer service interactions is uniform. This builds a cohesive and trustworthy brand identity.
• •Engage with the Community in the Brand's Voice: When responding to comments or questions on social media, maintain the established serene and aspirational tone. This reinforces the brand's personality in every interaction.

Social Perception

The social perception of 'Pacific Mythic' is fractured due to a coincidental name overlap with a luxury candle brand. For the apparel brand, customers likely see it as a niche provider of vacation and swimwear. This dual identity complicates a unified social perception, though the 'mythic' aspect suggests a potential for powerful storytelling.

Copy Examples

• •Lost in the blue, found in the moment. Our latest collection is inspired by the endless horizons and hidden coves that call to your spirit of adventure. Tap to shop your escape. #PacificMythic #Wanderlust #ResortWear
• •Your next destination is waiting...
• •Beyond the Horizon: Apparel for the Modern Explorer.
• •The 'Santorini' One-Piece: Crafted from sustainably-sourced Italian fabric, this suit is designed for sun-drenched days and spontaneous dips in the Aegean. Its elegant cut and supportive design allow you to move with confidence, whether you're lounging by the pool or exploring a new coastline. Embrace the myth of the perfect summer.
• •Tired of the everyday? Your escape is here. Pacific Mythic offers stunning resort wear designed for those who live to travel. Discover styles that move with you, from sunrise to sunset. Shop now for free worldwide shipping.