Brand Tone

Educational & Informative, Passionate & Inspiring, Trustworthy & Authentic, Approachable & Friendly, Health-Conscious & Planet-Friendly

Brand Values

• •Health & Nourishment
• •Sustainability & Ethical Sourcing
• •Quality & Purity
• •Education & Awareness
• •Authenticity & Transparency
• •Innovation & Accessibility
• •Community & Collaboration

Best Practices

• •Prioritize Education: Always aim to inform the audience about the benefits and uses of seaweed, reinforcing your position as a knowledgeable leader.
• •Emphasize "Natural" and "Nourishing": Consistently use language that reflects the pure, health-giving, and restorative qualities of your products and their connection to nature.
• •Highlight Sustainability and Ethics: Regularly communicate your commitment to responsible sourcing, B Corp values, and planet-friendly practices to build trust and appeal to conscious consumers.
• •Be Approachable and Inspiring: Use clear, inviting language. Offer practical tips, simple recipes, and encouragement to make trying and using seaweed feel easy and exciting.
• •Maintain Authenticity: Be transparent about your products, sourcing, and mission. Share your story and values genuinely to foster a strong connection with your audience.

Social Perception

Trusted Specialists, High-Quality Provider, Health-Focused Brand, Sustainable and Ethical Leader, Innovative and Approachable, Educational Resource

Copy Examples

• •Discover the Ocean's Nutrient Powerhouse. Dive into a world of wellness with Pacific Harvest Seaweeds. Sustainably sourced and packed with essential minerals, our sea vegetables make it easy and delicious to nourish your body and protect our planet. Add a little ocean goodness to your everyday.
• •From Shore to Your Plate, Responsibly. At Pacific Harvest, we're passionate about bringing you the finest edible seaweeds, ethically harvested from pristine waters. We believe in food that's good for you and gentle on the Earth. Explore our range and taste the difference commitment makes.
• •More Than Just Iodine: Unlock Seaweed's Full Potential. Think seaweed is just for sushi? Think again! Pacific Harvest offers a vibrant array of seaweeds, perfect for boosting flavor and nutrition in every meal. From our Kelp Salt to versatile Dulse Flakes, discover how easy it is to supercharge your health, naturally.
• •Join the Seaweed Movement: A Little Every Day. We're on a mission to make seaweed a delicious part of your daily routine. Pacific Harvest provides the inspiration and the highest quality sea vegetables to help you on your wellness journey. Explore our recipes and start your seaweed adventure today!
• •Certified Goodness: B Corp & Beyond. As a certified B Corporation, Pacific Harvest is committed to the highest standards of social and environmental performance, transparency, and accountability. Choose our sustainably sourced seaweeds and join us in nourishing people and restoring our planet, one delicious bite at a time.