Brand Tone

intuitive, spiritual, nurturing, personal, authentic, empowering

Brand Values

• •Creativity and Intuition
• •Healing and Transformation
• •Connection to Nature
• •Authenticity
• •Joy and Color

Best Practices

• •Lead with Emotion, Support with Detail: Start your copy with the feeling you want to evoke (joy, peace, magic) and then provide the details (materials, dimensions, story). The "why" behind the art is paramount.
• •Use "You" and "I" to Foster Connection: Maintain the personal, one-on-one tone established by the artist. Speak directly to the customer's desires for healing, joy, and self-expression.
• •Embrace Spiritual and Nurturing Language: Consistently use words like "soulful," "intuitive," "healing," "nourish," "journey," and "transform" to reinforce the brand's core values.
• •Tell the Story Behind the Art: Every piece has a story. Share the inspiration, the process, or the feeling Michelle Lee intended to capture. This adds value beyond the physical product and deepens the customer's connection.
• •Empower the Audience: Frame your calls to action not just as a transaction, but as an invitation. "Welcome this piece home," "Begin your journey," or "Discover your creative self" are more aligned with the brand's tone than "Buy now."

Social Perception

High-quality, authentic artist brand, meaningful art with a deeper purpose, therapeutic, cares about well-being, artist as a guide for creativity and healing.

Copy Examples

• •Letting the colors speak for themselves. This new piece, 'Celestial Bloom,' was born from a space of quiet meditation and pure intuition. It’s a reminder that even in stillness, there is vibrant energy waiting to unfold. May it bring a little piece of that magic into your space. Available now as a limited edition print. Link in bio to welcome it home.
• •Unlock Your Inner Artist. Your healing journey starts here.
• •Art for the Soul. Discover intuitive paintings and wearable designs that fill your life with color, joy, and magic.
• •More than just an accessory, these are whispers of creativity you can wear. Each pair is handcrafted with intention, capturing the playful energy of color and form. Lightweight, unique, and designed to remind you of your own inner light. Wear them and feel the joy.
• •Feeling stuck? Art can be the key. At Pachy's Art & Design, we believe everyone is born creative. Join our Intuitive Art Workshop and rediscover the healing power of play. No experience needed—just an open heart. Learn more and book your spot to begin your transformation.