Brand Tone

Motivational & Encouraging, Adventurous & Exploratory, Friendly & Community-Oriented, Playful & Fun, Accessible

Brand Values

• •Motivation & Achievement
• •Accessibility & Inclusivity
• •Exploration & Discovery
• •Community & Connection
• •Quality & Tangible Reward

Best Practices

• •Always Focus on the 'Why': Connect every message back to the core motivators – the thrill of adventure, the pride of achievement, the beauty of the reward (medal), and the inclusivity of the challenge.
• •Use Active, Encouraging Language: Employ verbs and phrases that inspire action and instill confidence, such as 'Explore,' 'Conquer,' 'Discover,' 'You can do it,' 'Start your journey.'
• •Highlight the Tangible Reward (Medals): Consistently emphasize the quality, design, and desirability of the finisher medals as a key motivator and a symbol of accomplishment.
• •Embrace the 'Adventure' Aspect: Use vivid, evocative language to describe the virtual locations and themed challenges, making them sound exciting and appealing.
• •Maintain a Supportive and Inclusive Voice: Ensure copy resonates with people of all fitness levels, emphasizing flexibility, personal pace, and the welcoming nature of the Pacer community.

Social Perception

Positive (Motivating, Enjoyable, User-Friendly), Mixed (Technical Issues, Comparisons to Competitors, Occasional Customer Service Issues), Engaged Community, Seen as Legitimate

Copy Examples

• •Headline: Your Next Adventure Awaits. Your Medal Is Calling. Body: Tired of the same old routine? Explore the ancient wonders of the Inca Trail or the dazzling lights of Tokyo, all from your neighborhood. Track your progress, crush your miles, and earn a stunning, high-quality medal that proves you conquered the challenge. Start your Pacer Adventure today!
• •Headline: Fitness That Feels Like a Getaway. Body: Who knew getting active could be this exciting? With Pacer Adventure Challenges, every step transports you to a new world. Choose your dream destination or a fantastical journey, set your own pace, and let the adventure motivate you. That beautiful finisher's medal? It's more than a reward; it's a reminder of how far you've come.
• •Headline: Unlock More Than Miles. Unlock You. Body: It’s not just about the distance; it’s about the discovery. With each Pacer Adventure Challenge, you’ll learn, explore, and push your boundaries. Feel the thrill of unlocking virtual postcards and, finally, the pride of holding your exquisitely crafted medal. Ready to see what you’re made of?
• •Headline: From Your Front Door to the Finish Line – And a Medal to Prove It! Body: No matter your fitness level, there’s a Pacer Adventure Challenge perfect for you. Walk, run, cycle – you decide how you conquer the miles. We provide the stunning virtual routes, the supportive community, and an unforgettable medal to celebrate your incredible achievement. Which journey will you embark on first?
• •Headline: Make Every Mile Memorable. Earn Your Bragging Rights. Body: Imagine crossing the finish line of the Grand Canyon or wandering through enchanted forests, all while getting your daily steps in. Pacer Adventure Challenges make it possible! Plus, you get to collect beautifully designed medals that are as unique as your journey. Sign up, get moving, and let the adventure begin!