Brand Tone

Artistic & Creative, Trendy & Fashion-Forward, Playful & Youthful, Expressive & Individualistic, Modern & Innovative, Inclusive & Genderless, Enthusiastic & Engaging

Brand Values

• •Creativity & Originality: Core to their product design philosophy, with an in-house Japanese design team.
• •Self-Expression & Individuality: Providing tools for customers to showcase their personality.
• •Quality & Durability: Mention of high-quality materials, protective features, and manufacturing technologies.
• •Diversity & Inclusivity (Genderlessness): A conscious effort to cater to everyone, breaking traditional gender boundaries in product design.
• •Customer Satisfaction: Evident through their guarantee policies and focus on service.
• •Lifestyle Integration: Viewing accessories not just as functional items but as part of a broader, fashionable lifestyle.

Best Practices

• •Visual Storytelling is Key: Maintain a vibrant, trendy, and high-quality visual aesthetic across all platforms (Instagram, Facebook, Website). Images and videos should showcase the artistic details of the products and their role as fashion accessories in everyday life.
• •Embrace Playful & Expressive Language: Use energetic, youthful, and creative language. Incorporate emojis where appropriate. Highlight the fun and individuality that the products bring. Think "Artistic," "Trendy," "Playful."
• •Champion Inclusivity: Consistently weave in the "genderless" and "diversity" values in messaging, ensuring product showcases appeal to a broad audience without defaulting to traditional gender stereotypes.
• •Highlight Japanese Roots & Design Inspiration: Subtly remind the audience of the brand's Japanese design origins and the inspiration drawn from street culture and art, as this is a key differentiator and perceived value.
• •Engage and Build Community: Foster interaction on social media by asking questions, running polls about design preferences, and encouraging user-generated content (e.g., "Show us your #caspaceStyle"). Respond to comments and messages with the brand's friendly and enthusiastic tone.

Social Perception

Customers perceive cas:pace as a brand offering unique, stylish, and high-quality phone cases with distinctive designs that stand out. The Japanese origin and Harajuku/Shibuya aesthetic are key appealing factors, associated with trendiness and creativity. There's an appreciation for the physical feel and perceived durability of the cases. The opening of physical stores is seen positively, allowing customers to experience the products firsthand. Some customers are price-conscious and note discrepancies between official channels and third-party sellers, indicating a need for clear official purchasing routes and warranty information, which the brand seems to be addressing. The brand is generally seen as a fun, fashionable choice for personalizing tech devices.

Copy Examples

• •Headline: Your Phone's New Vibe? Found It. Body: Boring cases are officially over. cas:pace brings art, attitude, and a touch of Tokyo street style right to your palm. Express every you. #caspace #StyleYourTech
• •Headline: Don't Just Protect It. Express It. Body: Your phone is an extension of you. Dress it up in designs as unique as your playlist. From playful to iconic, cas:pace is where your tech meets your personality. What story will your case tell? #ArtYouCanCarry
• •Headline: Genderless. Limitless. Cas:pace. Body: Style knows no boundaries. Our collections are designed for everyone, celebrating diversity and the freedom to be you. Find your perfect match and make a statement. #caspaceForAll #UniqueDesigns
• •Headline: Level Up Your Look, Starting With Your Phone. Body: It's more than a case; it's a fashion statement. Inspired by the vibrant energy of Shibuya, our designs are crafted to turn heads and spark joy. Quality you can feel, style you can't ignore. #TokyoInspired #FashionTech
• •Headline: Fresh Designs Dropping! Your Next Obsession Awaits. Body: Get ready to meet the latest cas:pace collection – bursting with creativity and the quality you trust. Don't just follow trends, set them. Shop now and find a case that’s so you. #NewArrivals #caspacelove