Brand Tone

Authentic, Trustworthy, Community-Oriented, Supportive, Accessible, Convenient and Proudly Cultural.

Brand Values

• •Authenticity
• •Quality
• •Cultural Preservation
• •Empowerment
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Emphasize Authenticity and Origin: Always highlight the Manipuri roots of the products and the traditional methods where applicable. Use phrases like "sourced from local farms," "handcrafted by regional artisans," "authentic Manipuri."
• •Showcase the "Why": Don't just sell products; sell the mission. Remind customers that their purchase supports local communities, preserves cultural heritage, and empowers small producers.
• •Use Warm and Inclusive Language: Foster a sense of community by using words like "discover," "experience," "join us," "we connect you." Make the customer feel like part of the Pabung family and its cultural journey.
• •Maintain Transparency: Be open about sourcing, the artisans (where possible, with their permission), and the values the brand stands for. If addressing issues like shipping costs, do so honestly and explain the reasons.
• •Incorporate Storytelling: Share the stories behind the products, the artisans, or the cultural significance of items. This adds depth and emotional connection, reinforcing the brand's values beyond just commerce. For instance, explain the importance of Chakhao rice or the artistry in a specific handloom pattern.

Social Perception

Generally positive, supportive of local culture, perceived as a reliable source for authentic Manipuri products.

Copy Examples

• •Headline: Taste the Tradition. Discover Manipur's Authentic Flavors with Pabung. Body: From the rich, nutty aroma of Chakhao black rice to the pungent depths of Ngari fermented fish, Pabung brings the heart of Manipuri cuisine to your table. Each product is sourced with care, supporting local farmers and preserving age-old traditions. Explore the taste of heritage. #Pabung #AuthenticManipur #SupportLocal
• •Headline: Woven with Heritage. Crafted with Pride. Experience Manipur's Artistry. Body: Uncover the vibrant soul of Manipuri handloom and handicrafts at Pabung. Every thread, every motif tells a story of skill passed down through generations. When you choose Pabung, you're not just buying a product; you're cherishing a legacy and empowering local artisans. #ManipurHandloom #CulturalHeritage #PabungCrafts
• •Headline: More Than a Marketplace. It's a Community. Body: Pabung connects you to the heart of Manipur. We partner with small producers and passionate artisans, bringing their finest creations directly to you. Join us in celebrating unique traditions and supporting the hands that craft them. Your purchase makes a difference. #PabungCommunity #ShopLocalIndia #UniqueFinds
• •Headline: Unlock the Stories of Manipur. From Folk Tales to Flavors. Body: Dive into the rich tapestry of Manipuri culture with Pabung. Explore our curated collection of captivating folk tale comics, authentic regional foods, and exquisite handicrafts. Every item is a piece of Manipur, waiting to be discovered by you. #DiscoverManipur #PabungFinds #CulturalTreasures
• •Headline: Quality You Can Trust. Traditions You Can Taste. That's the Pabung Promise. Body: We believe in the power of authentic products and the stories they tell. At Pabung, we carefully select each item to ensure it meets our high standards of quality and reflects the true essence of Manipur. Shop with confidence, taste the difference. Use code WELCOME5 for 5% off your first food order! #PabungQuality #TrustedProducts #TasteOfManipur